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Course Criteria
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0.00 - 4.00 Credits
This course designation describes a transfer course from another institution where an equivalency to a Ramapo College course has not been determined. Upon convener evaluation, this course ID may be changed to an equivalent of a Ramapo College course or may fulfill a requirement. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
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0.00 - 4.00 Credits
This course designation is used to describe a transfer course from another institution which has been evaluated by the convener. A course with this course number has no equivalent Ramapo course. It may fulfill a requirement or may count as a free elective. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
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0.00 - 4.00 Credits
Limited opportunities to enroll for course work on an Independent Study basis are available. A student interested in this option should obtain an Independent Study Registration Form from the Registrar, have it completed by the instructor and school dean involved, and return it to the Registrar's Office. Consult the current Schedule of Classes for policies concerning Independent Study. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Independent Study Anisfield School of Business College Marketing Department
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0.00 - 4.00 Credits
This course examines the psychological, social, and cultural influences on the behavior of consumers and buyers in organizations as it applies to marketing decisions. Topics include research and measurement methods, the individual and group influences, environmental factors, information processing by consumers, and the consumer decision process. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
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0.00 - 4.00 Credits
The objectives of this course will be: (1) to present a complete managerial perspective of the promotion mix; (2) to relate that perspective to the broader goal of marketing communications in general; and (3) to stimulate individual promotional creativity, presentation and problem-solving skills through acomprehensive long-term exercise. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
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0.00 - 4.00 Credits
An examination of the concepts and practical methodology used in market research. Emphasis will be given to research methods and techniques, including market analysis, questionnaire formulation, sampling, interviewing, panels, use of secondary data, and report writing. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department Course Attributes: WRITING INTENSIVE
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0.00 - 4.00 Credits
A study of the problems, techniques, and strategies of developing marketing concepts within the framework of a worldwide marketplace containing varying cultures and environments. Because export strategies have become a greater concern to American business in recent years, there is an increased awareness of the social responsibilities involved. Worldwide consumerism, ethics, and the economic and social development of countries--issues that result from activities of multi-national corporations--will be discussed. (This course is also offered as a Study Abroad course) 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department Course Attributes: MJ-AMER-America in the World, MJ-AMER-Advanced Cat Elective, GE-INTERNATIONAL ISSUES
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0.00 - 4.00 Credits
An introduction to retail management through a study of retail strategy which concentrates on an overall planning approach that guides the firm by outlining the philosophy, objectives, consumer market, tactical plan and control mechanisms necessary for success. The major goals of this course are designed to expose the student to an environment which includes consumer behavior, marketing research, store location and service retailing so that the student will be able to plan and execute retail strategy in an ever changing retail market. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
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0.00 - 4.00 Credits
A study of the fundamental elements of sales functions. Topics will include production, presentation, customer prospecting and closing techniques, and sales management, including management of the field force, channels of distribution, control techniques, training, and motivation. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
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0.00 - 4.00 Credits
A study of the functions, methods, and problems of Business to Business marketing. The course will cover the sale and distribution of industrial products, the channels of distribution, and the relationship of industrial marketing to research engineering, purchasing, production, and accounting within the company. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
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