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MKTG 420: Marketing Management
3.00 Credits
Boise State University
Marketing principles and theories integrated with analytical and behavioral decision processes. Emphasis on problem and opportunity recognition, marketing strategies, and planning and administering marketing programs. Consumer, industrial, institutional, and international markets are considered. PREREQ: MKTG 301 and satisfactory completion of the College of Business and Economics computer competency exam.
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MKTG 421: Sales Administration
3.00 Credits
Boise State University
Management of sales organizations with emphasis on selection, motivation, and supervision of salespeople. Ethics, social responsibilities, and coordination with other functional areas also considered. PREREQ: MKTG 301, MKTG 321.
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MKTG 422: New Product Development
3.00 Credits
Boise State University
Basic strategies and processes used in the introduction of new products (goods and services). Includes concept generation and evaluation for production and market value. Other topics include perceptual mapping, positioning, integrated design, quality functional deployment, and test marketing. Guest speakers will discuss current applications. PREREQ: MKTG 301.
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MKTG 423: Marketing Hi- Tech Products
3.00 Credits
Boise State University
Strategies and practices involved in the fast-paced, turbulent environment of marketing technologically oriented goods and services. Explores if, where, how, and why these strategies differ from marketing of nontechnical goods/services. Examines different schools of thought along with their respective advantages and limitations. PREREQ: MKTG 301
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MKTG 425: Marketing Planning Applications
3.00 Credits
Boise State University
Real world study of marketing problems. Emphasis on live marketing problem definition, situational analysis, identification and evaluation of alternative solutions, decision criteria, presentation of a "best"solution, and programmatic design to accomplish desired objectives. PREREQ: Marketing major, senior standing, and MKTG 301.
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MKTG 425 - Marketing Planning Applications
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MKTG 430: International
3.00 Credits
Boise State University
An analysis of the creation, planning, and implementation of marketing strategies that cross national and cultural borders. PREREQ: MKTG 301.
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MKTG 440: Industrial Marketing
3.00 Credits
Boise State University
An analysis of activities related to the marketing of products and services to organizations including government agencies, profit and nonprofit institutions, and commercial enterprises. PREREQ: MKTG 301.
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MKTG 460: Internet Marketing Strategy
3.00 Credits
Boise State University
How end consumers and business customers buy products on the Internet, how to enhance customer relationships through use of the Internet, and how the Internet fits within traditional marketing tactics such as advertising and pricing. PREREQ: MKTG 301.
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MKTG 493: Internship
3.00 Credits
Boise State University
Internship credits are earned in supervised field work specifically related to a student's major. No more than 3 credits of internship may be used to meet the upper-division marketing elective requirement. PREREQ: MKTG 301 and PERM/INST.
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MKTG 498: Seminar in Contemporary Topics in Marketing
3.00 Credits
Boise State University
Provides an opportunity for the study of topics of current interest in marketing. The topics will be selected based upon the interests of students and expertise of faculty. PREREQ: MKTG 301.
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