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  • 3.00 Credits

    3 hours lecture per week Prerequisite(s): A grade of "C" or higher in MKT 120; a grade of "C" or higher in MKT 13Comment: MKT 230 was formerly EBUS 230. MKT 230 focuses on the performance and application of business activities, market channels and relationships of a supply chain system as it directs the flow of goods and services from the manufacturer to consumers. Students learn strategies to effectively compete in a global market through the construction and implementation of such a system. Upon successful completion of MKT 230, the student should be able to: Work effectively in teams to construct and implement a simulated supply chain system model. Differentiate the types of intermediaries, functions performed by the channel, and systems that facilitate the flow of products, information and finances along the supply chain (logistics). Formulate and implement channel objectives and strategy. Compare forms of international business. Apply general marketing concepts to the 3 international marketing environment. Explain technologies utilized in e-commerce. Use technology to reduce costs and increase efficiency.
  • 3.00 Credits

    3 hours lecture per week Prerequisite(s): A grade of "C" or higher in MKT 150. MKT 250 uses a personal and/or data-driven approach to retaining customers and creating long-term relationships. Building on concepts learned in MKT 150, students will use sophisticated marketing strategies to identify profitable customer segments. Students conduct customer tracking and market research both online and offline. Students explore privacy and other ethical and legal issues involving consumer data. Upon successful completion of MKT 250, the student should be able to: Work effectively in teams in areas such as brainstorming, negotiation and team work. Manage customer relationship projects using market research techniques and applying marketing strategies. Demonstrate presentation skills using appropriate business presentation media. Perform data queries for data mining, analysis, and customer profiling. Identify privacy and legal considerations and demonstrate ethical practices in utilizing consumer data. Use data selection criteria to segment and target markets. Build customer relationships using internet technologies and customer information Identify several metrics used to track and measure customer relationship management. Identify Customer Relationship Management (CRM) elements in Supply Chain Management (SCM) integration. Exhibit effective analytical skills for problem solving and strategy development in business and marketing.
  • 3.00 Credits

    3 hours lecture per week Prerequisite(s): A grade of "C" or higher in EBUS 101; a grade of "C" or higher in MKT 120; a grade of "C" or higher in MKT 160; a grade of "C" or higher in ENG 160, ENG 209, or ENComment: MKT 260 was formerly EBUS 150. MKT 260 is a practice-based application course that teaches students how to analyze, select, and apply marketing communications tools appropriately and effectively to an integrated marketing campaign. Students work in teams on an integrated marketing communications campaign that includes: market segmentation, marketing tool selection, measurement tools, and the development and delivery of targeted marketing communications. Upon successful completion of MKT 260, the student should be able to: Demonstrate presentation capabilities using appropriate business presentation media. Explain the role of each integrated marketing communication tool in an integrated plan: advertising, sales promotion, direct marketing, personal selling, public relations. Build customer segments using a variety of selection variables. Assess the appropriateness of various print, broadcast, and online media for marketing communication efforts. Work as a team to develop, manage and deliver a targeted, integrated marketing communication campaign including analyzing, selecting and applying marketing tools appropriately. Explain and apply the legal and ethical issues affecting marketing communication campaigns. Demonstrate effective communication skills used in the delivery of marketing campaigns. 4
  • 3.00 Credits

    1 hour lecture / 8 hours practicum per week Prerequisite(s): A grade of "C" or higher in MKT 120; a grade of "C" or higher in MKT 130; a grade of "C" or higher in MKT 150; a grade of "C" or higher in MKT 160; a grade of "C" or higher in MKT 180; credit or concurrent enrollment in MKT 230 or consent of the Department Chairperson; credit or concurrent enrollment in MKT 250 or consent of the Department Chairperson; credit or concurrent enrollment in MKT 260 or consent of the Department Chai MKT 293 is a capstone work-study course providing opportunities to reinforce skills learned in Marketing courses by applying them in an actual job situation. This course provides students the ability to analyze their work and the business operation in relationship to the principles, concepts and procedures learned in their courses. Upon successful completion of MKT 293, the student should be able to: Integrate the accumulated knowledge and skills from previous course work into a practical comprehensive working knowledge base through work application. Develop a bridge between academia and the professional world. Attain practical on-the-job experience in an actual occupational situation compatible to the student's major curriculum. Communicate effectively and use appropriate social skills within the work environment. Gain practical work experience while under the guidance of professionals who will help identify the personal qualities and work skills required of employees in your chosen field. Employ to the fullest extent the student's abilities, initiative, and creativity. Describe the social and economic responsibilities of those engaged in marketing. Build practical work experience while under the guidance of professionals who will help identify the personal qualities and work skills required of employees in your chosen field. Perform job duties at a worksite according to industry standards. Demonstrate progressive leadership that is competent, assertive, self-reliant and cooperative through the exploration of vocational and avocational opportunities. Demonstrate the ethical and professional practices necessary to work in the field. Explain the impact of marketing on the economy. Identify areas of self-improvement in knowledge, skills, attitude and behavior.
  • 2.00 Credits

    4 hours lecture/lab per week Prerequisite(s): Credit or concurrent enrollment in BIOL 130. MLT 100 is an introduction to the field of medical technology, with instruction in basic laboratory skills including phlebotomy. Upon successful completion MLT 100, the student should be able to: Demonstrate knowledge of clinical laboratory organizations and the roles of various laboratory personnel within the organization. Perform basic laboratory techniques. Use basic laboratory instruments and equipment. Demonstrate competence in obtaining blood specimens. Demonstrate ability to effectively interact with patients, hospitals and laboratory personnel. Describe quality control in the clinical laboratory.
  • 1.00 Credits

    40 clinical hours Prerequisite(s): Admission to the MLT program; credit or concurrent enrollment in MLT 100. MLT 100B is the clinical application of the skills and knowledge learned in MLT 100. Forty hours will be spent in an affiliated clinical laboratory collecting and processing specimens for the laboratory. Upon successful completion of MLT 100B, the student should be able to: Effectively select and utilize vacutainers, syringes and butterflies to obtain venous blood samples. Perform a minimum of 50 successful, unaided venipunctures after choosing the appropriate supplies for each sample. Perform a minimum of 5 successful, unaided fingersticks after choosing the appropriate supplies for each sample. Explain and follow the basic rules and regulations essential for safe and accurate phlebotomy. Process specimens accurately, according to the procedures set in the specific clinical laboratory. Exhibit appropriate interpersonal skills with patients, coworkers and other health care personnel in person and on the telephone. Explain the policies and use the procedures in the clinical laboratory to assure quality in the obtaining of blood specimens. Exhibit a professional demeanor while performing phlebotomist duties.
  • 3.00 Credits

    16 hours lecture/lab per week for 6 weeks Prerequisite(s): Admission to the MLT program; MLT 100 with a grade of "C" or higher or consent of MLT Program Director; MICR 130 with a grade of "C" or higheComment: MLT 107 is a modular course offered 6 weeks in Summer only. MLT 107 may not be audited. MLT 107 may not be taken CR/NC. MLT 107 will provide the basic laboratory experience in Clinical Microbiology, including slide preparation, gram stain and isolating bacteria in order to identify the organisms. Upon successful completion of MLT 107, the student should be able to: Make smears of bacterial cultures, stain and identify the cellular characteristics of bacteria by color, shape and arrangement. Streak a culture plate for isolation of bacteria and describe colonial morphology. Explain the collection and proper handling of specimens received in a clinical microbiology lab and list pathogens and non-pathogens found in each specimen. Perform laboratory exercises on selected bacterial organisms to define characteristic and biochemical reactions useful in identification of bacteria. Identify the bacteria in an unknown specimen with 100% accuracy. Utilize the safety precautions necessary in the Clinical Microbiology laboratory.
  • 5.00 Credits

    20 hours lecture/lab per week for 8 weeks Prerequisite(s): Admission to the MLT program; 1 MLT 100 or consent of MLT Program Director. Comment: MLT 108 is a modular course offered the first 8 weeks in the Spring semester only. MLT 108 will enable the students to learn the basics of human red and white blood cell structure and function and the theoretical aspects behind the enumeration and identification of the blood cells, as well as the diseases associated with these cells. The basic techniques of red and white blood cell counting and microscopic identification, as well as hemoglobin and hematocrit determinations are included. The student will also learn specialized hematology techniques and instrumentation and coagulation procedures, as well as safety and quality control. Upon successful completion of MLT 108, the student should be able to: List the different types of human blood cells Identify the following cells under the microscope: a. Erythrocytes b. Leukocytes c. Thrombocytes Describe the theory behind the following laboratory procedures and perform the testing procedures within + 2 standard deviations: a. Hemoglobin b. Hematocrit c. Manual cell counting d. Differential count e. Sedimentation rate List the normal values for the laboratory tests listed above Define and identify the various inclusion bodies found in red and white blood cells and the conditions in which they occur. Describe the clinical significance of and differences among the various hemoglobins Summarize the facets of hemostasis and their interrelationship Discuss the coagulation mechanism, its stages and each factor involved in coagulation List and describe coagulation abnormalities and the laboratory results associated with each disorder Describe and discuss the fibrinolytic system Identify microscopically the cellular picture and describe the following disease states: a. Anemias (macrocytic, normocytic, microcytic, hemolytic) b. Polycythemias c. Pancytopenias d. Leukemias e. Lymphomas f. Multiple Myelomas Operate and maintain equipment applicable to hematology and coagulation laboratories Perform the following laboratory procedures within + 2 standard deviations: a. Prothrombin time b. Activated Partial Thromboplastin time c. Thrombin time d. Fibrinogen titer Perform the following tests with 100% accuracy a. Sickle cell test b. Fibrin split products c. Clot retraction Perform the appropriate quality control procedures for Hematology Utilize the safety precautions necessary in the Hematology laboratory.
  • 3.00 Credits

    15 hours lecture/lab per week for 6 weeks Prerequisite(s): Credit or concurrent enrollment in CHEM 162/162L; admission to the MLT program or consent of MLT Program Director. Comment: MLT 112 is a modular course offered the last 6 weeks in the Spring semester only. Students will be expected to purchase latex or vinyl gloves for this course. MLT 112 introduces principles of clinical biochemistry pertaining to testing for chemical constituents in blood and body fluids. It covers general biochemistry of metabolism, carbohydrates, protein and enzymes. Student will practice techniques for spectrophotometry, glucose, protein, and protein fractionation and enzyme analysis. Upon successful completion of MLT 112, the student should be able to: Integrate knowledge of the theoretical principles of clinical biochemistry in laboratory diagnosis. Describe the metabolic pathways basic to the physiology of the human body. Describe the collection and handling of all clinical specimens to be processed for clinical chemistry. Describe the function, structure, mode of 2 action, and clinical significance of glucose, protein and protein fractions. Describe the theory underlying laboratory procedures for glucose, glycosylated glucose, protein, albumin, and protein fractionation by electrophoresis and chromatography. Correlate abnormalities of blood and urine chemistry associated with glucose and protein determinations. Explain enzyme kinetics and relate the concept to laboratory testing for enzymes. Calculate and prepare percent, normal and molar solutions and dilutions of concentrated solutions. Calculate mean and standard deviation and apply basic statistics to quality control in the chemistry laboratory. Use the appropriate statistical formula for determining reliability of clinical chemistry assays Perform the following manual clinical chemistry determinations on serum, plasma or urine within +/- two standard deviations of the stated value of the sample: a. Glucose b. Total Protein c. Albumin d. Protein Electrophoresis e. Other protein fractionation Operate and maintain according to standardized procedures and describe the principle of spectrophotometry. Utilize and calibrate serological and volumetric pipettors and micropipettors. Prepare written laboratory reports on each procedure performed and each instrument used. Perform all tests utilizing appropriate safety measures as stated in safety manuals. Organize their work in an orderly manner and maintain the laboratory area in a clean, working condition.
  • 1.00 Credits

    15 hours lecture/lab per week (2 weeks) Prerequisite(s): Admission to the MLT program, MLT 100 or consent of MLT Program Director; MLT 108. Comment: MLT 118 is a modular course offered only in the Spring semester, following MLT 108. MLT 118 is the study of body fluids, other than blood. The course focuses on basic principles and procedures of the chemical and cellular analysis of various body fluids. Upon successful completion of MLT 118, the student should be able to: Discuss the basic principles underlying routine laboratory procedures in the analysis of various body fluids Describe normal and abnormal chemical and cellular constituents of various body fluids Perform chemical and macroscopic analysis of urine Identify normal and abnormal structures in the microscopic analysis of various body fluids Perform laboratory techniques utilizing necessary safety and quality control procedures
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