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Course Criteria
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14.00 Credits
1 hour lecture, 39 hours ambulance experience per week Prerequisite(s): A grade of "C" or higher in MICT 202; acceptance into MICT Program; completion of a State of Hawai'i approved Emergency Medical Technician program; State licensure at the EMT level.Comment: Mandatory credit/no credit grading. MICT 250 may not be audited. MICT 250 may not be taken for a letter grade. MICT 250 is an internship experience on selected advanced life support ambulances. Each student is assigned one on one with a preceptor and monitored by an instructor. Upon successful completion of MICT 250, the student should be able to: Safely and accurately perform in the emergency situation, at an introductory level, all advanced life support procedures as listed in the Board of Medical Examiners Rules for Emergency Ambulance Personnel. Exercise personal judgment in case of interruption in medical direction caused by communication failure or in cases of immediate life threatening conditions; provide such emergency care as has been specifically authorized by approved standing orders.
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3.00 Credits
3 hours lecture per week MKT 120 is an introduction to the theories and principles of marketing. Emphasis is on understanding the importance of the 4 P's (Product, Price, Place, and Promotion). Customer Relationship Management, market research, and buyer behaviors are also examined. Upon successful completion of MKT 120 the student should be able to: Write a comprehensive marketing plan. Describe the customer-centric marketing concept. Identify the functions of marketing. Identify the elements of the marketing plan. Explain the 4 P's (Product, Price, Place, and Promotion) of marketing. Evaluate consumer buying behavior. Apply Customer Relationship Management (CRM) principles. Apply marketing research techniques. 0
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3.00 Credits
3 hours lecture per week MKT 130 is an introduction to the concepts and principles of retailing and their roles in the function of marketing. Emphasis is on organization, operation and management of a retail store. Buying, handling and aspects of merchandising management will be presented. Topics such inventory and expense control, personnel, e-commerce, merchandise and sales promotion are also covered. Upon successful completion of MKT 130, the student should be able to: Describe the role of retailing in the free enterprise system. Apply principles of store organization and operations. Explain the concepts of store location, design, and layout. Apply principles of the buying function. Describe the techniques of retail promotion. Summarize the principles of merchandise and expense control systems. Construct a merchandise plan. Construct an assortment plan. Prepare a buying plan. Calculate open-to-buy.
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3.00 Credits
3 hours lecture per week Recommended Preparation: BUS 120. MKT 135 is an introduction to the principles of buying, handling, and financial aspects of merchandising management. A practical course on merchandise plans, customer demand, merchandise sources, evaluation methods, negotiating, reordering, merchandise forecasting and budgeting, and inventory controls. Upon successful completion of MKT 135, the student should be able to: Apply concepts and principles of effective buying. Understand buying for different types of stores. Know the different roles of the retail buyer. Construct a merchandise plan. Construct an assortment plan. Understand open-to-buy. Know fundamentals of inventory management. Know methods of inventory shrinkage control. Prepare a buying plan. Explain the importance of managing the open-to-buy. Describe the buying process. Describe buying at the store and local market. Describe buying in the market and at the show. Summarize the process of follow-up, re-orders, and following trends. Identify target consumer for a particular store. Explain the importance of positive vendor relationships. Identify professional and ethical business practices. Demonstrate negotiating skills. Outline the buyer's role in visual merchandising, advertising, public relations, sales promotion, and sales support services. Identify the components of the merchandise plan. Distinguish seasonal planning based on store needs. Identify classification of product groups. Describe product development. Prepare a sales projection. Describe the components of open-to-buy. Describe planning and controlling of inventory dollars. Differentiate between classification and unit control. Compute turnover. Summarize inventory shrinkage control techniques.
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3.00 Credits
3 hours lecture per week MKT 150 is the study of the principles of Customer Relationship Management (CRM) and selling. The study of CRM and sales involves customer acquisition, retention, and growth that lead to referrals and increased revenues. Students will develop an understanding of the sales process, both outside professional selling and inside retail selling. 1 Upon successful completion of MKT 150, the student should be able to: Develop a CRM plan. Develop a complete sales presentation. Explain the principles of CRM. Identify the major characteristics that influence buying behavior. Identify the stages of the consumer buying decision process. Outline the business buying decision process. Describe relationship marketing and its role in business. Design customized offers and communications. Select strategies for gaining customer loyalty. Use online technology to build customer relationships and customer information. Summarize the selling process. Outline the steps in prospecting and qualifying potential customers. Outline the steps in the pre-approach and approach. Demonstrate a sales presentation. Demonstrate how to overcome sales resistance and objections.
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3.00 Credits
3 hours lecture per week Prerequisite(s): Credit or concurrent enrollment in MKT 150. Recommended Preparation: MKT 120. MKT 152 focuses on concepts and principles of sales management providing the integration of retail and personal selling, including planning, organizing, developing, and directing the retail sales force. The methodologies and techniques for evaluating sales force performance and the functions of retail sales management are emphasized. Upon successful completion of MKT 152, the student should be able to: Understand the scope and purpose of retail sales management. Understand the methodologies used to measure sales force performance. Measure markets. Forecast sales. Compute allocation of resources, including budgets and quotas. Know techniques for training, motivating, and compensating sales associates. Understand leadership and supervisory techniques used in an effective sales management.
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3.00 Credits
3 hours lecture per week MKT 160 is an introduction to the role of advertising and promotion in selling a product and/or service in today's business environment. Emphasis is on a practical approach to selecting effective advertising media, designing visual elements and writing copy for the product and/or service. Upon successful completion of MKT 160, the student should be able to: Design an advertising campaign. Explain the principles of advertising and promotion. Distinguish among the different advertising media. Evaluate the effectiveness of different advertising media. Describe the different promotion strategies. Identify the elements of a promotion mix. Identify the different product classifications. Design visual elements and write effective copy for various advertising media and target market(s).
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1.00 Credits
2 hours lecture/lab per week Prerequisite(s): Credit or concurrent enrollment in MKT 160. Recommended Preparation: BUS 120; MKT 120. MKT 160L is a hands-on course in correct usage of selecting advertising media, appropriate selection of proper merchandise to advertise, writing proper newspaper copy, creativity and production of broadcast media, elements of display, design and arrangement. 2 Upon successful completion of MKT 160L, the student should be able to: Produce and direct a TV commercial as well as a radio commercial. Write appropriate copy and do layout for a magazine and newspaper. Design a display window with proper lighting. Be able to evaluate advertisements and displays.
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3.00 Credits
3 hours lecture per week Recommended Preparation: BUS 120; MKT 120. MKT 180, International Marketing, is the performance of business activities that direct the flow of goods and services to consumers or users in more than one nation. By recognizing the uniqueness of foreign markets, their unfamiliar problems and varied strategies, the student will study marketing in a new setting, a different environment and a different culture. Upon successful completion of MKT 180, the student should be able to: Understand the scope and challenge of international marketing. Understand the world marketing environment to include the role of cultural dynamics in foreign markets, business customs, political considerations and legal environment. Demonstrate the ability to apply general marketing concepts to the international marketing environment.
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3.00 Credits
3 hours lecture per week Recommended Preparation: MKT 120. Conducting business in today's digital age means using the Internet and other forms of digital sales and marketing. MKT 185 provides the foundation for marketing using the Internet. Coursework includes managing e-Commerce through customer service, interfacing with customers by e-mail, understanding the digital mentality and netiquette, fulfilling e-Commerce orders, what not to do online, and thriving in the virtual international marketplace. Upon successful completion of MKT 185, the student should be able to: Understand how to use the Internet for e-Commerce. Know the tools that customers use on the Internet. Appreciate the importance of netiquette. Appreciate the importance of being sensitive to the Internet's global nature. Understand security issues involved in e-Commerce. Articulate appropriate responses to customer's inquiries about security issues. Analyze different business models for e-Commerce. Recognize the role of customer service for e-Commerce. Compose e-mail letters for various situations of customer service.
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