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Course Criteria
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3.00 Credits
3 hours lecture per week Recommended Preparation: Credit in or qualification for ENG 100 or ENG 160. EALL 272 is a survey of Japanese literature from mid-19th century to the present; emphasis on fiction. Knowledge of Japanese not required. Upon successful completion of EALL 272, the student should be able to: Consider a work of Japanese literature as a reflection of its cultural milieu and compare that milieu with the student's own. Examine a work of Japanese literature using various critical approaches. Recognize major themes in modern Japanese literature, explore their implications, and identify their basic assumptions. Show greater sensitivity to language and literary devices authors use in literature. Express opinions and responses to modern Japanese literature clearly and effectively in writing. Demonstrate knowledge of all major forms of Japanese literature from the mid-19th century to the present. Demonstrate knowledge of some major Japanese authors after mid-19th century. Demonstrate the ability to write papers on modern Japanese literature.
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3.00 Credits
3 hours lecture per week Recommended Preparation: Credit or concurrent enrollment in ENG 22 or qualification for ENG 100 or equivalent course; qualification for MATH 24 or higher level math course; ICS 100 or ICS 101 or equivalent. EBUS 101 presents the study and application of the fundamentals of teamwork, project management and presentation skills. Focus is on developing critical paths for the management of projects and experiencing the dynamics of working in a team environment. The course covers methods of communication, which may include the use of presentation software and the development of printed and electronic materials. Upon successful completion of EBUS 101, the student should be able to: Practice the values and skills of teamwork to: o Complete a major teamwork project. o Solve team conflicts. o Develop a critical path to accomplish teamwork goals. Justify revenue projections and conduct a cost benefit analysis. Effectively use appropriate measurement tools to assess project outcomes. Explain the role of social, legal and ethical issues in business decisions. 6 Apply technology to develop and manage a project. Produce team projects using a variety of presentation techniques such as whiteboard, flipchart, PowerPoint and/or webpage. Conduct secondary research. Communicate effectively with team members.
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3.00 Credits
3 hours lecture per week Prerequisite(s): Credit or concurrent enrollment in ENG 22 or qualification for ENG 100 or equivalent course; qualification for MATH 24 or higher level math course. Recommended Preparation: Previous teamwork and project management experience preferred. Customer relationship management (CRM) involves customer acquisition, retention, and growth over the long term. Firms practicing CRM keep high value customers satisfied and purchasing more over the long term. This leads to referrals, increased revenue, and lower costs. EBUS 110 gives students an understanding of buyer behavior and decision-making. It introduces CRM concepts and addresses customer service activities at all touch points: inperson, telephone, online, and postal mail. It also gives students practice in teamwork and managing projects in interpersonal communication, call centers, and complaint handling. Upon successful completion of EBUS 110, the student should be able to: Work effectively in teams. Manage projects. Demonstrate presentation capabilities using whiteboard, flip chart, power point, and/or web page presentations. Demonstrate an understanding of CRM career opportunities and how to locate them. Describe the consumer, business, and government markets. Identify the major characteristics that influence customer buying behavior. Discuss the stages in the consumer buying decision process. Outline the business buying decision process. Define relationship marketing and its role in marketing. Demonstrate an understanding of how to build profitable segments by identifying, differentiating, and customizing offers and communication. Be able to foster positive attitudes in yourself and your customers. Know how to deal appropriately with dissatisfied customers. Demonstrate the ability to select appropriate strategies for gaining customer loyalty. Demonstrate an understanding of how online technology can build customer relationships using Internet technology and customer information. Prepare appropriate written messages in response to customer inquiries and complaints. Use the telephone and in-person techniques to deal with customers.
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3.00 Credits
3 hours lecture per week Prerequisite(s): ENG 160; BUS 100; EBUS 101; EBUS 110; ITS 113; MKT 120. Recommended Preparation: Previous teamwork and project management experience preferred. EBUS 210 uses a data-driven approach to retaining customers and creating long-term relationships. Building on concepts learned in EBUS 110, students use sophisticated database strategies to find profitable customer segments. Customer tracking online using electronic methods is another important component of this course. Students explore privacy and other ethical and legal issues involving consumer data. Upon successful completion of EBUS 210, the student should be able to: Work effectively in teams. Manage projects. Demonstrate presentation capabilities using whiteboard, flipchart, power point, and/or web page presentations. Demonstrate an understanding of how to build profitable segments by identifying and differentiating customers. Perform data queries for datamining, RFM analysis, and customer profiling. Use a database to solve marketing problems. Tell how firms can build customer relationships using Internet technologies and customer information. 7 Identify several metrics used to track and measure CRM. Tell why effective CRM involves supply chain management (SCM) integration. Exhibit good analytical skills for problem solving.
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3.00 Credits
3 hours lecture per week Recommended Preparation: EBUS 101. EBUS 220 presents the study and application of the principles of effective communication in the business environment. Emphasis is on the practical approach to convey communication key points quickly, clearly and persuasively. EBUS 220 is an intermediate level practice-based course to develop techniques designed to capture audience attention, establish professional credibility, and achieve the desired communication response. Upon successful completion of EBUS 220, the student should be able to: Practice teamwork concepts to complete a communication topic project. Communicate persuasively with various stakeholders and anticipate their questions and issues. Create effective visual aids (whiteboard, flipchart, PowerPoint and/or web page) to support communication presentations/projects. Evaluate business and communication presentations. Conduct communication research. Evaluate the appropriate structure and format for presentations based on the subject matter and audience. Analyze communication and marketing materials for accuracy, grammar, spelling, relevance of information, neatness and audience appeal. Develop and implement a communication topic project plan that includes goals, assumptions, details and recommended course of action. Establish a communication channel internally and/or externally in the business community including media relations and client contacts. Apply presentation techniques to speak clearly and loudly enough to be heard, make an impact using effective speaking styles, establish rapport through eye contact, tone and body language.
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3.00 Credits
3 hours lecture per week Prerequisite(s): MKT 120; EBUS 110; ENG 160; BUS 100; ITS 102; ITS 113. Recommended Preparation: Previous teamwork and project management experience. The dominant theme in enterprises in the near future will be the implementation ofSupply Chain Management (SCM), since the basic infrastructure is already installed. The focus on the customer in eBusiness mandates that the enterprise address diverse aspects including streamlined order processing, low inventory levels, and high customer satisfaction. The success of an eBusiness enterprise thus will require the existence of a Supply Chain in order to compete for customer service and reduce costs. The success of the Supply Chain requires that the processes be optimized across the supply-chain network through contracts, alliances, collaboration and/or cooperation. This EBUS 230 course will address how to implement business within the Supply Chain, the tools available, and the legal and social responsibility issues attached to SCM. Upon successful completion of EBUS 230, the student should be able to: Work effectively in teams. Demonstrate presentation capabilities using whiteboard, flip chart, power point, and/or web page presentations. Demonstrate an understanding of the value of internships within a SCM company. Demonstrate an understanding of the business skills needed to evaluate business activities within the supply chain. Communicate appropriately with various intermediaries in various business situations. Develop team building and leadership skills among intermediaries. Use technical savvy to reduce costs and increase efficiency. Identify the need and place for social responsibility in business-to-business relationships. 8 Identify customer satisfaction metrics in supply chain fulfillment strategies. Evaluate business alternatives and make the tough decisions. Demonstrate an understanding of the types of intermediaries, functions performed by the channel, and systems that facilitate the flow of products, information and finances along the supply chain (logistics). Identify criteria for outsourcing/supplier selection. Demonstrate an understanding of the behavioral components of SCM. Demonstrate an understanding of how to choose partners, make alliances, and work collaboratively. Negotiate channel conflict. Facilitate agreements and discussions.
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3.00 Credits
3 hours lecture per week Prerequisite(s): ENG 160; MKT 120; ITS 102. Recommended Preparation: Previous teamwork and project management experience. Business Intelligence is used in the process of formulating strategy and making decisions in the eBusiness environment. This EBUS 240 course helps students develop an understanding of the role and use of information in the strategic planning process and the methods used for gathering information. As legal issues seek definition on the Internet, this course will look at the legal topics in the forefront of today's marketplace and examine the future implications of these legal issues. Upon successful completion of EBUS 240, the student should be able to: Work effectively in teams. Manage projects. Demonstrate presentation capabilities using whiteboard, flip chart, power point, and/or web page presentations. Demonstrate an understanding of the legal issues attached to developing a career path. Demonstrate an understanding of the business skills needed to evaluate business activities. Communicate information accurately. Develop team building skills in information gathering. Use technical savvy to increase efficiency in searching for information. Develop information-gathering skills on the Internet. Recognize and categorize information integrity. Identify the need and place for social responsibility in sharing information. Explain the role of research in Customer Relationship Management. Develop skills for decision making in an atmosphere of uncertainty. Plan, implement, and analyze primary research design. Identify primary research methodologies such as survey, observational, experimental, and simulations. Execute a survey questionnaire, measure results, and analyze and present findings. Demonstrate knowledge of patents, trademarks, and trade secrets. Demonstrate an understanding of the laws of privacy, publicity, and defamation.
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3.00 Credits
3 hours lecture per week Prerequisite(s): EBUS 210. Recommended Preparation: Previous teamwork and project management experience. Participants in this EBUS 280 topics course will examine the latest topics that are important for eBusiness and customer relationship management (CRM). These topics provide for a dynamic offering of activities that span across internal and external eBusiness CRM relationships. Topics will vary from semester to semester, and this format will allow for current CRM subjects to be offered in a timely manner to keep up with the evolving relationship mix that businesses must understand and utilize in order to survive in a global economy. Topics may include customer relationships, stakeholder relationships, outsourcing relationships, alliances, collaborations, and "coopetition."Upon successful completion of EBUS 280, for the topic(s) chosen, the student should be able to: Work effectively in teams. Manage projects. Demonstrate presentation capabilities using whiteboard, flip chart, power point, and/or web page presentations. Demonstrate the ability to apply for a career-track position in eBusiness. Demonstrate the ability to develop effective relationships with co-workers, customers, and outsourcers. Demonstrate the ability to develop effective virtual relationships on the Internet. 9 Develop business communication (written and oral) abilities in both individual and group situations. Exhibit problem-solving and decision-making skills in a business environment. Exhibit the ability to learn business techniques and practices in both independent and cooperative activities. Examine personal values and the value systems of others in society and the work place. Develop skills for lifelong learning necessary to maintain currency in a business environment. Describe the impact of eBusiness relationships on current business practices.
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3.00 Credits
3 hours lecture per week Prerequisite(s): Approval by Business Education Department Chairperson; portfolio review. Recommended Preparation: Previous teamwork and project management experience. Participants in the EBUS 290 seminar will examine the latest topics that are important for eBusinesses. These topics provide for a dynamic offering of activities that span across subject areas such as Accounting, Business Law, Business Math, eBusiness, Management, Marketing, Information and Computer Science, and Information Technology. These topics will vary from semester to semester, and this format will allow for current contemporary subjects to be offered in a timely manner to keep up with the rapidly changing technologies that businesses must understand and utilize in order to survive in a global economy. Topics may include web electronic commerce, eBusiness project development, and setup of web content for businesses. Upon successful completion of EBUS 290, for the topic(s) chosen, the student should be able to: Work effectively in teams. Manage projects. Demonstrate presentation capabilities using whiteboard, flip chart, power point, and/or web page presentations. Demonstrate the ability to present a professional application for a career position. Demonstrate the ability to think and read critically about topics in eBusiness. Develop business communication (written and oral) abilities in both individual and group situations. Exhibit problem solving and decision-making skills in a business environment. Exhibit the ability to learn business techniques and practices in both independent and cooperative activities. Examine personal values and the value systems of others in society and the work place. Develop skills for lifelong learning necessary to maintain currency in a business environment. Describe the impact of a topic on current business practices.
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3.00 Credits
3 hours lecture per week Prerequisite(s): Qualification for MATH 24; qualification for ENG 100. ECON 120 focuses on general understanding of the functions of economic systems, including various approaches to the organization of production and allocation of resources, and of policies to achieve national economic goals; these include the determination of national income, inflation, recession, unemployment, taxation, labor unions, environmental pollution, energy, and economic growth. Upon successful completion of ECON 120, the student should be able to: Explain how the American Economic System works, including organization of production and the allocation of resources. Explain how American Economic Policies are used to achieve national economic goals. Specify tools of macroeconomic analysis in determining the level of national income and apply these tools to such problems as unemployment, recession, and inflation. 0 Analyze current events, government fiscal policies, and Federal Reserve policies using macroeconomic tools. Specify tools of microeconomic analysis, e.g. demand and supply, diminishing returns, price and income elasticity, cost-benefit analysis, and externalities, and apply these tools to such economic problems as energy, environmental pollution, market power of business and labor, the world food problem, and poverty.
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