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MKTG 4000: Principles of Promotion
3.00 Credits
Valdosta State University
Prerequisite: MKTG 3050. Organization, basic principles, economic, legal, and social aspects of promotion and testing promotional effectiveness.
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MKTG 4020: Retailing
3.00 Credits
Valdosta State University
Prerequisite: MKTG 3050. Fundamentals and principles employed in the analysis and evaluation of the retail intermediary.
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MKTG 4060: Sales Management
3.00 Credits
Valdosta State University
Prerequisite: MKTG 3050. Basic principles in recruiting, supervising, training, managing, motivating, evaluating, and compensating salespeople and sales forces.
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MKTG 4070: Readings in Sales and Marketing
3.00 Credits
Valdosta State University
Prerequisite: MKTG 3050. Overview of the various tools available in sales and marketing for increasing professional proficiency. Students will learn how to improve their skills through readings in marketing, sales, behavioral sciences, persuasion, and career management skills. They will also explore information available to them through the business presses and professional seminars.
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MKTG 4670: Marketing Channels
3.00 Credits
Valdosta State University
Prerequisite: MKTG 3050. Study of the firm's distribution function. Covers channel design, strategy, and structure; channel participants and functions; channel management; and physical distribution and logistics systems.
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MKTG 4680: International Marketing
3.00 Credits
Valdosta State University
Prerequisite: MKTG 3050. Study of marketing and international business using the framework of the world market place. Aspects of marketing that are unique to international business are emphasized.
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MKTG 4740: Business-to-Business Marketing
3.00 Credits
Valdosta State University
Prerequisite: MKTG 3050. Study of the process of buying from and selling to other businesses. Topics include market and product planning, pricing, financing, sales force management, and legal aspects of business marketing.
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MKTG 4750: Marketing of Services
3.00 Credits
Valdosta State University
Prerequisite: MKTG 3050. Highlights the differences between product marketing and the marketing of services. Attention is focused on the marketing function of not-for-profit organizations such as hospitals, educational institutions, police departments and churches.
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MKTG 4760: Direct Marketing
3.00 Credits
Valdosta State University
Prerequisite: MKTG 3050. A study of the principles and techniques used to reach the purchasing decision maker at the place of the decision. Topics include direct mail, telemarketing, the use of 800 numbers, list management, and measurement of outcomes.
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MKTG 4770: Internet Marketing
3.00 Credits
Valdosta State University
Prerequisite: MKTG 3050. Introduces students to the world of the internet marketing. Students learn to create their own web pages, develop web marketing skills, and evaluate the four P's of marketing (product, place, promotion, and price) strategies in the context of web marketing.
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