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Course Criteria
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3.00 Credits
Prerequisite or corequisite: MGNT 3250. Application of Total Quality Management concepts in improving organizations. An introduction to why and how businesses use TQM, and TQM's prime goal: complete customer satisfaction at the lowest cost level. Topics also include the tools and procedures for continuously improving processes, the team approach for applying TQM, actions used to introduce and implement TQM, institutionalization of TQM in organizational processes, and the transfer of TQM skills and procedures to suppliers and customers.
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3.00 Credits
Prerequisite or corequisite: MGNT 3250. The management of organizations in a global business environment. Topics include the effects of socio-cultural, economic, geographic, legal, political, and technological differences on management and organizational behavior including staffing, interpersonal communication, negotiation, leadership, and organizational effectiveness.
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3.00 Credits
Prerequisite: Consent of instructor and Department Head. Topics to be assigned. May be taken more than once for up to 3 hours if topics are different.
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3.00 Credits
Prerequisite: MGNT 4000 and completion of Internship Agreement Form. Graded "Satisfactory" or "Unsatisfactory ." The application of academic management skills in employment situation. A research project, approved by a faculty member and the employer, is required. Students must adhere to the Management Internship Program Guidelines and may receive credit for this course only once.
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3.00 Credits
Directed research, readings or project in management. The proper form must be submitted to the Dean of the College of Business Administration at least two weeks prior to the beginning of the semester. May be taken more than once for up to 3 hours if topics are different.
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3.00 Credits
Fundamentals of personal selling and the behavioral aspects of the persuasion process, including social, ethical, and legal responsibilities.
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3.00 Credits
Overview of the various time management tools available for the sales professional. Students will learn how to be more efficiently manage their contacts, travel time, servicing, and paperwork. They will also learn general time management principles of focus, prioritization, and goal setting.
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3.00 Credits
Prerequisite: MKTG 3050 or consent of instructor. Application of marketing principles and concepts to contemporary health care industry issues. Topics include the evolving role of the health care consumer, marketing tactics and strategy defined for the specific aspects of the health care market, and how consumerism will reshape health care markets.
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3.00 Credits
Prerequisite: MKTG 3050. Motives, attitudes, and expectations of consumers and purchasing agents that contribute to the understanding of the marketing process.
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3.00 Credits
Prerequisites: MATH 1261, MKTG 3050, and BUSA 2100 or MATH 2620. Develops the scientific process of problem solving in a marketing context. Covers the concepts of problem definition, hypothesis testing, questionnaire development, research design, and interpretation of statistical findings.
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