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Course Criteria
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3.00 Credits
COM 4344 covers methods and practice in communication training and development for organizations including pre-assessment, writing objectives, training techniques, post-training evaluation, feedback, implementation. The emphasis is on communication processes and outcomes for the trainer and trainee plus communication skill development within training modules.
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1.00 - 3.00 Credits
Prerequisite: 60+ credit hours. Specific topics of an advanced nature not in the regular course offerings.
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3.00 Credits
Prerequisite: COM 1135. Explores the nature and role of organizational publi-cations; the analysis of their form and function; writ-ing and editing news and feature material for such publications; and the selection and coordination of graphic support and production of resources.
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3.00 Credits
Prerequisite: COM 3330 or permission of instructor. Methods and practice in the research and writing of feature length stories, including coverage of topics such as lead types, story development and researching, news features, human interest features, seasonal stories, personal profiles, enterprise stories, brights, sidebars and others.
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3.00 Credits
Prerequisites: COM 2230 and COM 3324. Examines research findings and commentary about mass media impact and use in the United States. An exploration of what mass media "do" to users and what users "do" with the mass media, and why these effects and uses are thought to occur. Useful for students interested in graduate work in mass media, professional media careers, media literacy, or more conscien-tious use of mass media and awareness of pos-sible effects on themselves or others
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3.00 Credits
Prerequisites: COM 2230 or permission of the instructor. An examination of mass media portrayals of gender and race, from years past to present. Students will analyze media artifacts, identify recurring themes, and explore research about the societal effects of stereotypical media portrayals.
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3.00 Credits
Prerequisite: ENGL 1102. A study of the theories, methods, applications and implications of persuasion from the days of Aristotle to today's political and commercial arenas. Explores the practice of changing atti-tudes and opinions via non-coercive means.
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3.00 Credits
Prerequisite: COM 2230 or permission of instructor. A comprehensive examination and analysis of the structure, personnel, planning, operations, economics and editorial broadcast, production, advertising. and public relations companies as well as new media.
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3.00 Credits
Leadership Communication distinguishes leadership as an influential message-centered process. Based on this perspective, the course examines the variables of message exchange (communicator role, message content and meaning, media, context, and culture) as they impact organizational goal achievement. Eight major communication approaches are used to explain leadership. Special attention is given to understanding communication theory and extending social science research.
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3.00 Credits
Prerequisite: 60+ credit hours. An examination of the television and motion pic-ture industries, covering such factors as develop-ment, pre-production, the production process, post-production and distribution. Emphasis will be placed on the managerial aspects of the pro-cess and will include the institutional/instruc-tional video market.
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