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MKTG 4666: Marketing for Entrepreneurs
3.00 Credits
Kennesaw State University
This course is an introduction to the marketing practices that focus on the needs of entrepreneurs. Industry tersm, entrepreneur-focused marketing strategies and sales tactics, recent developments, trends, and social networking will be examined. Requirements for development of an integrated marketing communications plan for supporting an entrepreneur are stressed.
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MKTG 4670: Promotional Strategy
3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 4650; Non business Majors: MKTG 4650 and permission of the department chair. This course is designed to increase the under-standing of the various component parts of the promotional mix. Focuses on the development and management of personal selling, public rela-tions, publicity and advertising in implementing marketing strategy.
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MKTG 4750: Advanced Selling
3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100, 4410; Non busi-ness Majors: MKTG 3100, 4410 and permission of the department chair. An in-depth examination of current business trends as they impact the professional salesper-son. Particular emphasis is placed on negotiating skills and customer relationship management (CRM), as well as general sales-related topics including sales automation and time/territory management. Students will be required to spend time in the field with professional salespeople and to prepare and deliver effective informa-tional and persuasive sales presentations.
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MKTG 4820: International Marketing
3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non business Majors: MKTG 3100 and permission of the department chair. Study of the application of the marketing concept in international markets. The course examines how the differences in international environments induced by economic, cultural, legal and other influences necessitate the adapta-tion of the marketing mix to satisfy consumers. Alternative international market entry strategies, such as exporting and licensing, are discussed.
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MKTG 4850: Business to Business Mar-keting
3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non business Majors: MKTG 3100 and permission of the department chair. The special problems and requirements of market-ing products to organizational buyers. The course examines organizational buyer behavior, business to business promotion, business to business sales and the development of industrial products.
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MKTG 4870: Sports Marketing
3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non business Majors: MKTG 3100 and permission of the department chair. Sport event marketing is one of the fastest grow-ing career fields in America. The term, "sports marketing" includes the administration, coor-dination, and evaluation of any type of event related to sport. Examples are from local school and community sport events, not-for-profit and corporate events, intercollegiate sport programs, and amateur and professional league activities such as the Olympic Games and the Super Bowl. The Sports Marketing class is designed to pro-vide the student an opportunity to experience an actual sports event project. The project will be selected by the class, after which a strategic plan will be developed and carried out. This class will be interactive and require th e student? ? complete participation to be successful.
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MKTG 4990: Marketing Management
3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100, 4100, 4150; Non business Majors: MKTG 3100, 4100, 4150 and permission of the department chair. Integrates the full scope of marketing manage-ment. Development of complete marketing pro-grams; discussion of major marketing problems; study and analysis of actual case problems.
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MUAP 1101: Audience Participation
0.00 Credits
Kennesaw State University
All music majors (BA, BM) are required to attend six (6) student recitals and (6) concerts each semester. You take lessons until you have received six (6) semesters of satisfactory credit. These experiences will broaden your understanding and appreciation of a variety of music.
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MUAP 1111: Applied Lessons
1.00 Credits
Kennesaw State University
No course description available.
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MUAP 1111,1112,1113: Performance
1.00 Credits
Kennesaw State University
Performance
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