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MKTG 4400: Directed Study
1.00 - 3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of instructor and department chair prior to registration; Non business Majors: Approval of instructor and department chair prior to registration. Special topics of an advanced nature not in the regular course offerings.
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MKTG 4410: Professional Selling
3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Admission to the Coles College of Business and MKTG 3100; Non business Majors: MKTG 3100 and permission of the department chair. This course examines the role of personal selling in the firm's marketing strategy, model of com-munication and specific methods of selling. All students will be required to develop and deliver effective sales presentations.
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MKTG 4430: Market Analysis
3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Sophomore GPA Requirement, MKTG 3100 and ECON 2300; Non business Majors: MKTG 3100; ECON 2300 and permission of the department chair. This course develops skills in locating, select-ing and using appropriate information sources for making and using market measurements in the planning and management of marketing and sales operations. Students learn tools for estimating demand and forecasting industry and company sales and how to use these measures in selecting market targets, designing sales territories, assigning sales quotas and planning customer contract programs.
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MKTG 4450: Sales Management
3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non business Majors: MKTG 3100 and permission of the department chair. Studies the planning, organizing, staffing, directing and controlling of the sales force in developing an effective marketing organization.
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MKTG 4476: Contemporary Global Business Practices
3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Sophomore GPA Requirement and 90 semester hours including MGT 3100 and MGT 3600; Non business Majors: MGT 3100, MGT 3600 and permission of the Business Undergraduate Dean or Management Department Chair. This course will deal with current practices in Global Business. It will examine the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today's global markets need to be skilled in handling vir-tual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.
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MKTG 4490: Special Topics in Marketing
3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of instructor and department chair; Non business Majors: Approval of instructor and department chair. Selected special topics of interest to faculty and students.
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MKTG 4500: Internet Marketing and Global Business
3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non business Majors: MKTG 3100 and permission of the department chair. The course focuses on how information technol-ogy has created the framework for the emergence of commerce on the Internet. Students will be exposed to the ways that firms are utilizing the Internet to reconstruct their value chains and create/sustain competitive advantage. The impact of this medium on key dimensions of global busi-ness operations such as purchasing, manufactur-ing and marketing will also be addressed.
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MKTG 4620: Services Marketing
3.00 Credits
Kennesaw State University
Prerequisites: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non busi-ness Majors: MKTG 3100 and permission of the department chair. The course examines the unique characteristics of service organizations and the increasingly vital role they play in the U. S. economy. By focusing upon the marketing of such diverse ser-vices as hotels, hospitals, banking and recreation, the course stresses the importance of tailoring marketing strategies to fit the special needs of service marketers, needs quite different from those of manufacturing organizations.
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MKTG 4630: Direct Response Marketing
3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non business Majors: MKTG 3100 and permission of the department chair. A study of the promotional methods that request immediate action or response. Topics include: planning, creating and evaluating of direct response advertising campaigns, introduction to direct mail marketing techniques including lists, catalogs, testing and merchandise selection and the media of direct marketing.
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MKTG 4650: Advertising
3.00 Credits
Kennesaw State University
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non business Majors: MKTG 3100 and permission of the department chair. While studying the various elements of advertising, this course emphasizes the strategic applications of advertising and promotion from the perspective of the marketing manager.
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