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Course Criteria
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1.00 - 5.00 Credits
Prerequisite: Must be enrolled in, or have suc-cessfully completed both MSIII and MSIV-level ROTC classes or obtain permission from the Professor of Military Science. Selected special topics and seminars of interest to faculty and students.
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1.00 - 10.00 Credits
MILS 4400 is offered to military science students interested in investigating special topics external to regular course offerings. This course is primarily offered as a completion course. Its secondary intent is to afford the Military Science Department the flexibility to offer course work to students who have special circumstances in their academic and commissioning requirements such as nursing and accelerated commissioning program cadets.
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3.00 Credits
An introduction to the principles of marketing. This course examines the term, “marketing,” in a broad sense to include all those activities of individuals or organizations which encourage and facilitate exchanges of values. This includes many activities such as research, physical distribution, product planning, pricing and promotional activities. These concepts are examined as they apply to marketing of goods and services, in profit and nonprofit sectors, in both domestic and global markets.
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1.00 - 3.00 Credits
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of Coordinator of cooperative education/internship (KSU Career Services); Non business Majors: Not available to non business majors. A supervised work experience program for a minimum of two academic semesters at a site in business, industry or government. For sopho-more, junior or senior level students who wish to obtain successive on-the-job experience in conjunction with their academic training.
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1.00 - 9.00 Credits
Prerequisite: Business Majors: Sophomore GPA Requirement and approval of the Coordinator of cooperative educational/internship (KSU Career Services); Non business Majors: Not available to non business majors. A supervised, credit-earning work experience of one academic semester with a previously approved business firm, private agency or gov-ernment agency. A research paper is required to receive credit. For junior or senior students who wish to participate in an on-the-job experience in which they may apply their academic training. The work experience may not be with a current employer. The course will be graded on an S/U basis. Credit is allowed only in elective areas.
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3.00 Credits
An introduction to the marketing practices of the entertainment industry. Industry terms, marketing strategies and tactics, recent developments and trends will be examined for major sectors of the entertainment industry including movie, music, television, theater, publishing, gaming, hospitality, and sports sectors. The course will also focus on product placement, celebrity source usage, product tie-ins, cross promotion, licensing, and other current marketing practices in the entertainment industry.
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3.00 Credits
Prerequisite: Business Majors: Sophomore GPA Requirement, MKTG 3100 and ECON 2300; Non business Majors: MKTG 3100 and ECON 2300 and permission of the department chair. An examination of the marketing research process as an information-providing activity supporting management decision making. The course covers definition of the research problem, selecting and planning of a research design, measurement and scaling, questionnaire con-struction, and data analysis and interpretation. Students are required to use a statistical software package for data management and analysis.
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3.00 Credits
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non business Majors: MKTG 3100 and permission of the department chair. Examines the diverse influences of culture, society and psychological processes on consumer purchase patterns. Implications for marketing activities are also discussed.
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3.00 Credits
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non business Majors: MKTG 3100 and permission of the department chair. An introduction to retailing as a business institu-tion. Attention is focused on activities, proce-dures and decisions related to the operation of a retail unit.
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3.00 Credits
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100; MKTG 4300 rec-ommended; Non business Majors: MKTG 3100; MKTG 4300 recommended and permission of the department chair. Examines the practices and methods of retail distribution and merchandising as a rapidly changing part of the total marketing process, involving both large and small firms.
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