Login
|
Register
|
Favorites (0)
Home
Search
Search
Search for Transfer Profiles
Search for Course Equivalencies
Search for Exam Equivalencies
Search for Transfer Articulation Agreements
Search for Programs
Search for Courses
Current
Search for Colleges
Search for Open Education Resources
PA Bureau of CTE SOAR Programs
Current
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
MARK 3011: Consumer Behavior
3.00 Credits
Dalton State College
Prerequisite: MARK 3010. Examines the fundamental activities and motives impacting consumer choice, use and disposal of products. Emphasis on end users rather than business customers. Topics include internal and external factors that influence consumer choice, marketing strategies that influence consumer choice, group dynamics and the organizational buying process, and global consumption trends. (S)
Share
MARK 3011 - Consumer Behavior
Favorite
Show comparable courses
MARK 3023: Sales and Sales Management
3.00 Credits
Dalton State College
Prerequisite: MARK 3010. Focuses on the application of the principles of personal selling and sales management. Topics include the selling process, customer lifetime value, performance measures, professional ethics, time management, sales staff development and the use of technology to enhance productivity and customer service. (S)
Share
MARK 3023 - Sales and Sales Management
Favorite
Show comparable courses
MARK 3233: Retail Marketing
3.00 Credits
Dalton State College
Prerequisite: MARK 3010. Explores store location, layout, organizational aspects, credit policies and control systems as they apply to retail operations. Investigates the application of these topics as they relate to online marketing strategies and tactics will be investigated as well.
Share
MARK 3233 - Retail Marketing
Favorite
Show comparable courses
MARK 3517: Services Marketing
3.00 Credits
Dalton State College
Prerequisite: MARK 3010. Emphasizes the unique differences in the marketing of services including the development and implementation of marketing strategies. Topics include consumer behavior in services marketing, the gaps model of service quality, the marketing mix for services, and demand and capacity management. (M)
Share
MARK 3517 - Services Marketing
Favorite
Show comparable courses
MARK 3570: Advertising and Promotional Strategy
3.00 Credits
Dalton State College
Prerequisite: MARK 3010. Focuses on understanding the role of the promotional element of the marketing mix. Topics include the various promotional tools, advertising strategy, creative straegy, the pros and cons of various media options, regulatory constraints and global considerations affecting a firm's effort toward effective marketing communication. (F)
Share
MARK 3570 - Advertising and Promotional Strategy
Favorite
Show comparable courses
MARK 4055: Business to Business Marketing
3.00 Credits
Dalton State College
Prerequisite: MARK 3010. Analyzes marketing principles and development of appropriate strategies for business to business sales. Topics include organizational buyer behavior, purchasing structures, and methods of developing synergies and relationships in an electronic business setting. Special emphasis is placed on B2B marketing systems using current technology along with projected changes as technology advances.
Share
MARK 4055 - Business to Business Marketing
Favorite
Show comparable courses
MARK 4081: Marketing Management
3.00 Credits
Dalton State College
Prerequisite: Senior Standing. MARK 3010 and two additional MARK courses. Integrates marketing principles in the context of the decision making exercises related to customers, products, pricing, promotions, distribution and the laws regarding each of these topics. (S)
Share
MARK 4081 - Marketing Management
Favorite
Show comparable courses
MARK 4121: Marketing Research and Analysis
3.00 Credits
Dalton State College
Prerequisites: MARK 3010 and MATH 2200. Focuses on the systematic approach to the application of research techniques and procedures for assessing markets. Topics include research design, questionnaire construction, data sources and collection, data analysis, data interpretation and reporting. (F)
Share
MARK 4121 - Marketing Research and Analysis
Favorite
Show comparable courses
MARK 4288: Channels of Distribution
3.00 Credits
Dalton State College
Prerequisites: MARK 3010. Examines the fundamental elements of channel systems and various institutions that utilize such systems. Distribution models that describe different industries will be investigated. These models will include ways to assess the legal environment and how price is impacted by channel relationships.
Share
MARK 4288 - Channels of Distribution
Favorite
Show comparable courses
MARK 4351: International Marketing
3.00 Credits
Dalton State College
Prerequisite: MARK 3010. Investigation of entry and operational strategies employed for development of international markets. Emphasis is placed on the differences in cultural, political, economic and business environments and how these barriers to international trade can be moderated using electronic systems.
Share
MARK 4351 - International Marketing
Favorite
Show comparable courses
First
Previous
26
27
28
29
30
Next
Last
Results Per Page:
10
20
30
40
50
Search Again
To find college, community college and university courses by keyword, enter some or all of the following, then select the Search button.
College:
(Type the name of a College, University, Exam, or Corporation)
Course Subject:
(For example: Accounting, Psychology)
Course Prefix and Number:
(For example: ACCT 101, where Course Prefix is ACCT, and Course Number is 101)
Course Title:
(For example: Introduction To Accounting)
Course Description:
(For example: Sine waves, Hemingway, or Impressionism)
Distance:
Within
5 miles
10 miles
25 miles
50 miles
100 miles
200 miles
of
Zip Code
Please enter a valid 5 or 9-digit Zip Code.
(For example: Find all institutions within 5 miles of the selected Zip Code)
State/Region:
Alabama
Alaska
American Samoa
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Federated States of Micronesia
Florida
Georgia
Guam
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Marshall Islands
Maryland
Massachusetts
Michigan
Minnesota
Minor Outlying Islands
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Northern Mariana Islands
Ohio
Oklahoma
Oregon
Palau
Pennsylvania
Puerto Rico
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virgin Islands
Virginia
Washington
West Virginia
Wisconsin
Wyoming
American Samoa
Guam
Northern Marianas Islands
Puerto Rico
Virgin Islands
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2025 AcademyOne, Inc.