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Course Criteria
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3.00 Credits
Advanced creative direction theory and execution. Course will build professional level portfolio. Students will learn how to find a job opening, create job search materials (including an advertising portfolio), acquire the skills needed to apply and interview for a job, and learn how to successfully negotiate getting hired. Students will also gain valuable experience learning to rely on themselves, and their own resourcefulness to succeed in class and life.
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3.00 Credits
Preparation for the American Advertising Federation National Student Advertising Competition (NSAC). Student agency prepares complete campaign, including: market research and segmentation, media and promotion plans, strategy, creation, and presentation. Professional standards stressed. Permission is required and students must become dues-paying members of UWF's American Advertising Federation (AAF) chapter as required by NSAC guidelines. Credit may be received in ADV 4801 for up to 6 sh.
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3.00 Credits
The capstone experience for advertising and public relations majors. Prepare complete integrated communication campaign, including: research, strategy, design, copy, and presentation to client. Senior major or minor status in advertising or public relations required.
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1.50 Credits
Covers advanced theories and practices in advertising, with a focus on visual communication and brand communication. Principles of graphic communication, theories of semiotics, the concept of branding, brand positioning, brand image, and brand personality will be introduced. Students will evaluate advertising images, brand image, and brand personality using theories and principles covered in the course. They will also develop visual promotional materials and brand-based communication strategies by implementing those theories and principles.
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3.00 Credits
Africans comprised roughly two-thirds of 12 million migrants to the Americas between the 15th and 19th centuries. Course examines their experiences and their descendants in the making of the Atlantic world. Surveys critical time periods, institutions, individuals, and events, in the development of Creole societies throughout the Atlantic littoral. Emphasis placed on the construction of a "black Atlantic" identity among Africans and African-descended people throughout the Atlantic world. Special attention is paid to the history of West Africa. Story is told from an African point of view.
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1.00 Credits
Study of the Air Force in the contemporary world. Examines the U.S. Air Force mission and organization, officership and professionalism, military customs and courtesies, and an introduction to community skills. Leadership laboratory activities are included.
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0.00 Credits
Corresponding lab for The Foundations of the United States Air Force I.
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1.00 Credits
Introduces Air Force core values and offers the student an opportunity to learn about leadership, its principles, and its effective traits. The course discusses Air Force heritage and legacy. Students are also introduced to basic oral and written communication skills. The course continues by exploring war, its basic principles, and motivation. The course concludes with an understanding of the Air Force oath of office and how human relations can affect them as an Air Force Officer. Leadership laboratory is mandatory for AFROTC contract / pursuing cadets and complements this course by providing cadets with followership experiences.
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0.00 Credits
No course description available.
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1.00 Credits
Study of the component of air and space power from balloons and dirigibles up to the Korean Conflict. Students will be introduced to the Air Force methods of effective communication. Leadership laboratory activities are included.
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