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Course Criteria
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3.00 Credits
Management control and behavior, control structures, responsibility accounting, cost / profit / investment centers, budgets and performance evaluation, control of projects, control in service, and non-profit organizations. Must have completed ACG 3343 or the equivalent with a grade of C (2.0) or better to enroll.
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3.00 Credits
Upon completion of the course, students will gain knowledge about budgeting, profit planning, and controlling aspects of business decision making. This course covers three broad areas: fundamental financial and managerial concepts; revenue and cost accumulation techniques; and revenue and cost analysis. Available to non-accounting majors only.
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3.00 Credits
A seminar for the study of contemporary accounting system topics with an emphasis on internal controls. Primary emphasis is placed on an accounting system design project. Must have completed ACG 3401 or equivalent with C (2.0) or better to enroll.
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3.00 Credits
A blend of traditional and contemporary accounting issues with focus on the development of financial accounting theory, the relationship of theory and research to standard setting, and discussion of current accounting standards. Examines the objectives, measurement models, controversies, and philosophy of financial accounting. Must have completed ACG 4151 or the equivalent with a grade of C (2.0) or better to enroll.
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3.00 Credits
Advanced research, interpretation, and application of professional and ethical standards of auditing, assurance, attestation, and accounting and review services, including standards promulgated by the American Institute of Certified Public Accountants, the United States Public Company Accounting Oversight Board, International Federation of Accountants, and the United States Government Accountability Office. Must have completed ACG 4651 or the equivalent with a grade of C (2.0) or better to enroll.
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3.00 Credits
Advertising as an institution, strategy development, and creative execution in the advertising media. Provides a basic understanding of the advertising process, advertising's role in society, its procedures and practices.
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3.00 Credits
Covers the strategy, conceptualization, and execution of effective advertising. Professional advertising writing and art direction for both print, broadcast and digital media will be addressed. Familiarity with desktop publishing, especially Adobe Creative Suite is required.
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3.00 Credits
Addresses professional publication design theory and practice. Subjects include magazine, newsletter, collateral, and brochure design. Design topics include: typography, grids, graphics, paper, color, and identity. Commercial and desktop publishing are incorporated from a designer's viewpoint. Familiarity with desktop publishing, especially Adobe Creative Suite and Macintosh platform is required. Credit may not be received in both ADV 3213 and ADV 3213C.
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3.00 Credits
Provides an introduction to the use of computers in the communication professions. Students will get "hands-on" experience using selected Adobe Creative Suite applications (Photoshop, Illustrator, and InDesign) for advertising and publication design on a Mac platform. Some basic design principles will be introduced along with the use of software. Acceptable prerequisite for advanced computer-based Communication courses.
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3.00 Credits
Analysis and evaluation of advertising media, market analysis, media planning, media strategies, discussions, and costs. Credit may not be received in both ADV3300 and ADV 3300C.
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