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COMM 2221: Advertising Principles
3.00 Credits
Fairleigh Dickinson University-College at Florham
Study of the role of advertising in current society and its significance in our economic system; practical exercises in setting advertising goals; planning, implementing and evaluating creative strategies; discussion of ethical and legal issues. [1/2/1997]
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COMM 2221 - Advertising Principles
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COMM 2244: Journalism Practicum
3.00 Credits
Fairleigh Dickinson University-College at Florham
This course will give students the opportunity to develop or enhance their writing portfolio by completing journalistic assignments for the College at Florham's campus newspaper, The Metro. Students will gain real world experience with newsgathering, interviewing, preparation of copy and copyediting, proofreading, headline writing, page layout and design, and picture editing. [3/24/2003]
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COMM 2273: Digital Design for News
3.00 Credits
Fairleigh Dickinson University-College at Florham
A hands-on class in newspaper design and typography using Quark Xpress and Adobe's Illustrator and Photoshop applications. The class will take students through the paper, section by section, to understand the similarities and differences of presentation for various subject matter. Students will learn and discuss story placement, habits of readers, point of entry and the interaction of text and images. Students will design and create their own newspaper pages, along with charts, maps and simple graphics, under deadline conditions. Students will be expected to have read, and bring to class, a daily newspaper of their choice each class day. [8/30/2006]
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COMM 2321: Advertising Principles
3.00 Credits
Fairleigh Dickinson University-College at Florham
Study of role of advertising in the marketing mix, concepts and methods used in the setting of advertising goals, budgeting, planning and implementation of a creative strategy, considerations of media and evaluation of campaign plans. Economic, social, legal and ethical issues of advertising are discussed. [9/4/1996]
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COMM 2557: Radio Broadcast Workshop
3.00 Credits
Fairleigh Dickinson University-College at Florham
Radio station operations. Selection and editing of news and musical materials, including practical assignments. [9/4/1996]
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COMM 2557 - Radio Broadcast Workshop
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COMM 2648: Basic Video Editing
3.00 Credits
Fairleigh Dickinson University-College at Florham
Introductory video/audio techniques, procedures, and theory. Studio work features AVID digital non-linear editing equipment to edit video projects. [9/5/2001]
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COMM 2648 - Basic Video Editing
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COMM 2649: Basic Video Editing Lab
3.00 Credits
Fairleigh Dickinson University-College at Florham
Video/audio editing with the professional AVID digital non-linear editing system. These labs will emphasize a hands-on approach in the editing of video projects. [1/27/2003]
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COMM 2659: Broadcast News
3.00 Credits
Fairleigh Dickinson University-College at Florham
Writing and rewriting news for radio and television broadcast. A studio course. Permission of department required. [1/2/1997]
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COMM 2659 - Broadcast News
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COMM 2673: Basic Video Production
3.00 Credits
Fairleigh Dickinson University-College at Florham
Classroom and field production course introducing students to the principles and practices of video/ digital production and post-production. Hands-on experience. Working with video equipment is combined with lecture assignments. Incules camera shooting and digital video editing (AVID) if a video project. [9/4/1996]
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COMM 2673 - Basic Video Production
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COMM 2685: Script Wrtg for TV/Film/AV
3.00 Credits
Fairleigh Dickinson University-College at Florham
Preparation of concepts, treatments and scripts suitable for production. [1/2/1997]
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