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MKTG 4365: Advertising Management
3.00 Credits
Fairleigh Dickinson University-College at Florham
Course is designed to help prepare students for careers in advertising management. Among the management topics covered are promotional blueprints, consumer perception, measuring ad effectiveness, budgeting and optimizing media selection [9/5/2001]
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MKTG 4405: Adv Marketing Management
3.00 Credits
Fairleigh Dickinson University-College at Florham
Course draws on the cumulative marketing knowledge and analytical techniques acquired in previous courses, and applies them systematically to a variety of "real world" marketing situations via the comprehensive case study method. Students will be required to develop comprehensive marketing programs that include an assessment of the environment, quantitative/qualitative objectives, description of the target market, sales forecasts, advertising/promotional strategy, and line item budgeting to support financial statements. [1/27/1997]
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MKTG 4498: Co-op in Marketing
3.00 Credits
Fairleigh Dickinson University-College at Florham
Integration of classroom study with specific planned periods of supervised learning in paid and relevant employment experiences. Co-op education combines learning on the job, University coursework, and career development skills. Students are encouraged to complete two complementary co-op courses. [7/1/1996]
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MKTG 4499: Co-op Marketing
3.00 Credits
Fairleigh Dickinson University-College at Florham
from OIS 961 58965 Add2Cat [7/1/1996]
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MKTG 5532: Marketing Concepts
3.00 Credits
Fairleigh Dickinson University-College at Florham
Course introduces the fundamental marketing concepts including the marketing mix, segmentation, marketing research and consumer behavior. Those concepts enable students to fit the goals, strengths and resources of an organization with the needs, wants and opportunities in the marketplace. [1/25/1999]
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MKTG 6601: Marketing Research
3.00 Credits
Fairleigh Dickinson University-College at Florham
Course is designed to provide a basic understanding of the research process. This includes identifying and defining marketing problems with sufficient precision to permit the collection of the appropriate market data. Once the problem is defined, the research process studied, includes data collection techniques, data tabulation, analysis, interpretation of results and marketing implications. [9/4/1996]
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MKTG 7702: Sales Management
3.00 Credits
Fairleigh Dickinson University-College at Florham
Covers the field of sales management from the viewpoint of the marketing manager. Topics include management training, evaluation, compensation, motivation and control of the sales force. [9/4/1996]
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MKTG 7702 - Sales Management
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MKTG 7703: Management of Advertising
3.00 Credits
Fairleigh Dickinson University-College at Florham
Course examines, in depth, several areas of marketing communications including: sales promotion and public relations. The process of setting objectives, positioning, targeting message content, media strategy, budgeting and measuring effectiveness are covered. [9/4/1996]
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MKTG 7704: Buyer Motivation & Behavior
3.00 Credits
Fairleigh Dickinson University-College at Florham
Course explores the behavioral aspects of consumers in theoretical terms which are applied to a variety of marketing environments. Behavioral models are introduced and examined in relation to the marketing environments. Behavioral models are introduced and examined in relation to the marketing applica- tions. This foundation forms a basis for discussing marketing strategy such as positioning, targeting and advertising. [9/4/1996]
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MKTG 7706: International Marketing
3.00 Credits
Fairleigh Dickinson University-College at Florham
This course introduces marketing considerations in international markets. Some of the topics include: cultural differences, social patterns, economic and legal environment and channels of distribution. Product attributes, pricing policies and promotional strategies are all examined with respect to global considerations. International category analyses and marketing plan development will form the cornerstone for the course. [7/1/1996]
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