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ADE 3949r: Cooperative Education Work Experience
0.00 Credits
Florida State University
(S/U grade only.)
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ADE 4930r: Special Topics in Adult and Community Education
3.00 Credits
Florida State University
Introduces varying topics related to the nature and methods of adult and community education. May be repeated for a maximum of twelve semester hours.
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ADV 3001: Creative Strategy I
3.00 Credits
Florida State University
A foundation class in advertising where creativity is explored in a workshop environment.
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ADV 3008: Principles of Advertising
3.00 Credits
Florida State University
Advertising and promotion as related to level of economic growth, cultural influences, and sociolegal environments.
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ADV 3352: Mass Media Law
3.00 Credits
Florida State University
Comprehensive review of laws, rules, and regulations affecting both the advertising and broadcast industries as well as other forms of mass media. Includes review of libel, slander, invasion of privacy, gathering of information, and copyright laws.
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ADV 3410: Hispanic Marketing Communication
3.00 Credits
Florida State University
This course prepares undergraduate students to become educated decision makers and consumers of information regarding US Hispanic marketing communication issues.
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ADV 4300: Media Planning
3.00 Credits
Florida State University
Prerequisites: ADV 3008 and ADV 4500. Coordination of advertising and marketing research, planning, creative strategy, and selection of media and production activities leading to the development of advertising campaigns.
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ADV 4500: Advertising Research
3.00 Credits
Florida State University
Prerequisite: ADV 3008. Survey, observational, and experimental methods and processes. Research design, planning, questionnaire construction, sampling, validity measurements, field work, tabulations, presentation, and interpretation.
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ADV 4603: Account Planning
3.00 Credits
Florida State University
This course explores account planning as a growing practice in advertising and public relations that emphasizes placing the consumer at the center of strategic planning. The account planner obtains consumer insights and ensures that the planning process is informed by consumer needs, values, and dispositions.
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ADV 4800: Creative Strategy II
3.00 Credits
Florida State University
Prerequisites: ADV 3008, ADV 3001, and ADV 4500. Creative and empathetic skills necessary in communicating via print and electronic media; utilizing these skills in creating integrated advertising campaigns.
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