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MAR 3461: Principles of Purchasing
3.00 Credits
Florida State University
Prerequisite: MAR 3023. Introduction to the concepts, principles, and techniques of purchasing physical resources for all types of organizations.
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MAR 3503: Consumer Behavior
3.00 Credits
Florida State University
Prerequisite: MAR 3023. Acquaints the student with the fundamental theories from the behavioral sciences as applied to the consumer decision making process.
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MAR 3711: Sports, Recreation and Entertainment Marketing
3.00 Credits
Florida State University
Prerequisite: MAR 3023. This course provides students a framework for understanding how marketing strategies and tactics can be successfully applied within sports, and within recreational and entertainment organizations.
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MAR 4156: Multinational Marketing
3.00 Credits
Florida State University
Prerequisites: MAR 3023 and MAN 3600. Introduces the student to marketing management decision making in international environments through the use of cases and/or business games.
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MAR 4203: Logistics and Supply Chain Management
3.00 Credits
Florida State University
Prerequisites: MAR 3023 and QMB 4700. This course introduces the student to the management of logistics activities involved in the flow of goods, information, and funds throughout the supply chain.
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MAR 4403: Sales Management
3.00 Credits
Florida State University
Prerequisites: MAR 3023 and MAR 3400. Exposes the student to concepts, activities, and analysis pertaining to sales and the management of the sales force.
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MAR 4415: Advanced Sales Techniques
3.00 Credits
Florida State University
Prerequisites: MAR 3023 and MAR 3400. This course builds upon and enhances student skills and knowledge developed in the basic professional selling course. Focus is on using a strategic and consultative sales model to develop, manage, and deliver realistic sales presentations.
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MAR 4462: Seminar in Purchasing/Materials Management
3.00 Credits
Florida State University
Prerequisite: MAR 3461. Advanced concepts in purchasing and materials management. Emphasis is on recent research and current practice to achieve strategic sourcing objectives.
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MAR 4613: Marketing Research
3.00 Credits
Florida State University
Prerequisites: MAR 3023 and QMB 3200. Examines marketing research as an information-providing activity for the purpose of management decision making.
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MAR 4614: Advanced Marketing Research
3.00 Credits
Florida State University
Prerequisite: MAR 4613. Provides experience in designing and conducting actual marketing research studies.
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