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JOUR 307: Contemporary Issues
3.00 Credits
Howard University
Examination of such major press issues as censorship, race, pornography, advertising, and confidentiality, with practice in criticism and commentary. Prereq.: JOUR 201.
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JOUR 308: Copy Editing
3.00 Credits
Howard University
Overall view of the editorial concept, with emphasis on the copy editor's job and editing copy manually as well as on the computer. Prereq.: JOUR 202.
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JOUR 308 - Copy Editing
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JOUR 309: Publication Production Techniques
3.00 Credits
Howard University
Combines theory and actual practice to demonstrate the techniques of publication production and the principles of layout and design. Prereq.: JOUR 202.
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JOUR 309 - Publication Production Techniques
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JOUR 311: Broadcast Journalism I
3.00 Credits
Howard University
Emphasis on radio and television news reporting with lab and field practice in reporting techniques. Readings, writing, announcing for broadcast. Prereq.: JOUR 204 and RTVF 322.
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JOUR 311 - Broadcast Journalism I
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JOUR 312: Broadcast Journalism II
3.00 Credits
Howard University
Advanced television news reporting and production. Emphasis on fact-gathering, interviewing, packaging the TV news report. On-the-air reporting. Prereq.: JOUR 311.
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JOUR 312 - Broadcast Journalism II
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JOUR 313: NewsVision Lab
3.00 Credits
Howard University
Reporting, writing, editing and production for Howard NewsVision, the Journalism Department's laboratory broadcast news and public affairs program. Prereq.: JOUR 311.
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JOUR 313 - NewsVision Lab
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JOUR 320: Advertising Sales
3.00 Credits
Howard University
Examines the principles and techniques of advertising and advertising sales and their application to the print media. Prereq.: JOUR 206.
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JOUR 321: Advertising Copywriting and Design
3.00 Credits
Howard University
Treats the theory and practice of researching, writing, and designing advertising for all media. Prereq.: JOUR 206.
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JOUR 321 - Advertising Copywriting and Design
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JOUR 322: Media Planning and Buying
3.00 Credits
Howard University
An overview of the principles of planning and buying media: publications, broadcast, and direct mail and in-depth examination of the sources of pertinent advertising data necessary to the development of all advertising-related strategies and decisions. Prereq.: JOUR 320.
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JOUR 323: Advertising Research and Marketing
3.00 Credits
Howard University
In-depth examination of the sources of pertinent data to provide background and guidelines necessary to the development of all advertising-related strategies and decisions. Prereq.: JOUR 322.
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