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JOUR 324: Advertising Campaigns
3.00 Credits
Howard University
Develop specific advertising campaigns according to selected media criteria, i.e., newspaper, magazine, radio and television demographics. Study of the differences and similarities in each type of media that ultimately produces successful advertising campaigns. Prereq.: JOUR 323.
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JOUR 324 - Advertising Campaigns
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JOUR 325: Advertising Management
3.00 Credits
Howard University
Decision theory and techniques used in planning, directing and evaluating advertising. Emphasis on media-message strategies and media systems.
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JOUR 325 - Advertising Management
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JOUR 330: Public Relations Writing I
3.00 Credits
Howard University
Designed to develop professional level writing skills with emphasis on external communications: press releases, news conferences, spokesperson training, backgrounds, memos, query letters and public service announcements. Prereq.: JOUR 202.
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JOUR 330 - Public Relations Writing I
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JOUR 331: Public Relations Writing II
3.00 Credits
Howard University
Designed to develop professional level writing skills with emphasis on publication design, employee communications, speechwriting and audio visual presentations. Prereq.: JOUR 330.
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JOUR 331 - Public Relations Writing II
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JOUR 332: Advanced Public Relations
3.00 Credits
Howard University
Emphasis on understanding communication theory, the use of research in public relations, ethics and public opinion. Prereq.: JOUR 330.
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JOUR 332 - Advanced Public Relations
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JOUR 333: CapComm Lab
3.00 Credits
Howard University
Emphasis on planning, developing, implementing and evaluating public relations campaigns through a departmental public relations or advertising agency. Prereq.: JOUR 332 or JOUR 323.
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JOUR 333 - CapComm Lab
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JOUR 401: International Press Issues
3.00 Credits
Howard University
Overview of the publications, advertising and press laws as well as history, development and operation of the international press, with special attention to Africa.
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JOUR 401 - International Press Issues
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JOUR 403: Feature Writing
3.00 Credits
Howard University
Deals with the theory and practice of feature writing for publications, including critical inspection of published examples. Prereq.: JOUR 301.
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JOUR 403 - Feature Writing
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JOUR 404: Supervised Internship: Advertising
1.00 Credits
Howard University
Offers field experience under the supervision of a professional in print, or broadcast, advertising or an advertising agency. Prereq.: JOUR 320.
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JOUR 404 - Supervised Internship: Advertising
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JOUR 405: Supervised Internship: Print
1.00 Credits
Howard University
Offers field experience, under a professional journalist, that requires preparation and publications or regular writing. Prereq.: JOUR 301.
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JOUR 405 - Supervised Internship: Print
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