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  • 3.00 Credits

    No course description available.
  • 3.00 Credits

    Emphasizes the basic principles and theoretical framework of financial decision making in financial institutions. Financial markets, including futures and options, international as well as the regulatory environment. Also see Enrollment Requirements.
  • 3.00 Credits

    A study of managerial policies, strategies and decisions with respect to products and/or services offered by a firm. Major variables, both internal and external to the firm, which mutually interact and influence decisions, pricing, promotions and distribution. Additional topics include market analysis, new product development and implementation of marketing programs. Also see Enrollment Requirements.
  • 3.00 Credits

    The market research process involves designing, conducting, and using marketing research studies. This course provides extensive coverage of the components of a market research project, qualitative research, survey and experimental designs and data analysis with statistical software packages. Also see Enrollment Requirements.
  • 3.00 Credits

    An intermediate level course for business, economics and information systems students who need an understanding of systems analysis and design in preparation for managerial decision making. The course focuses on organizations and how they perform systems analysis and development. This course will introduce key aspects of the systems development process including strategic information systems planning (SISP), information requirement identification and analysis, feasibility study, project planning and management and logical and physical system design. In addition, the class will demonstrate how computerized analysis and design tools can be used to effectively manage these aspects of the development process. Students will demonstrate their mastery of the concepts and methods taught in this class by analyzing case studies or by completing a systems analysis project. Also see Enrollment Requirements.
  • 3.00 Credits

    The buyer decision process serves as a framework for the analysis of how and why products and services are purchased and used. How are marketing strategies of organizations affected by consumer decisions? Particular emphasis on marketing applications in high-tech and service industries. Also see Enrollment Requirements.
  • 3.00 Credits

    Structure of international markets, special issues in market entry strategies, product, distribution channels, promotion and price policies. Departmental approval required. Also see Enrollment Requirements.
  • 3.00 Credits

    An intermediate level course for students who need to become familiar with the tools used in business decision making with an emphasis on systems modeling and systems thinking. Students are introduced to computer-based decision-making aids and simulations. Issues in effective implementation of decision support systems. Review and analysis of various expert systems including tools and generators, classification vs. diagnostic type systems and building modules. Design of decision support and expert systems. Use of a decision support systems tool to investigate a managerial decision-making scenario. Methods of dealing with unstructured and under-specified problems from management and organizational perspectives. Case studies and/or in-class computer lab exercises. Also see Enrollment Requirements.
  • 3.00 Credits

    Students are exposed to the theory and experiences associated with the entrepreneurial phenomenon. All organizational settings are examined: public, private, large and small. Topics include the process of entrepreneurship in new ventures, raising venture capital, stages of small business growth, tax considerations, tactics and strategies of venture capitalists, managing the small business venture and marketing techniques. Also see Enrollment Requirements.
  • 3.00 Credits

    Art and commerce meet in this course that examines music industry fundamentals of business and law. Students interested in theatre, broadcast, TV, film, news media, recording and performance music will explore intellectual property protections such as copyright, trademark, privacy, publicity and royalty rights. Contracts, licensing, agency and management agreements for recording artists, composers, lyricists and songwriters with their representatives, producers, music publishers and distributors will be examined. ASCAP and BMI best practices will be reviewed. Pros and cons of business structures such as sole proprietorship, limited partnerships, corporations, limited liability companies and the related aspects of finance, accounting, economics, marketing, taxation, insurance and management will also be introduced for a comprehensive overview of the music business. Also see Enrollment Requirements.
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