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MK 361: Marketing Management
3.00 Credits
Sacred Heart University
Studies the effective management of the marketing mix. The case approach assists in viewing the marketing manager's efforts as coordinated with the contributions of the firm's segments. Provides understanding of marketing decision-making as being wholly related to the firm's goals, with a view to the larger context of society itself. Prerequisite: MK 261
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MK 362: Marketing Research
3.00 Credits
Sacred Heart University
Explores principal areas and methods of marketing research including mail, diary, panel, phone and the personal interview. Various types of research are analyzed with emphasis on the information gathering function of research as a means to more effective business decision-making. Prerequisite: MK 261
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MK 399: Independent Study
1.00 - 3.00 Credits
Sacred Heart University
Directed study of a specific, well-defined topic. Permission of the instructor and departmental chairperson is granted to qualified Business majors on the basis of a written proposal from the student. Prerequisite: MK 261
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MK 399 - Independent Study
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MS 191: History of Film I
3.00 Credits
Sacred Heart University
Introduction to the historical development of filmmaking from 1895 to 1945, highlighting the evolution of the film as a means of expression. Films from the past are shown at each class meeting followed by a discussion of several aspects of the film.
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MS 191 - History of Film I
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MS 192: History of Film II
3.00 Credits
Sacred Heart University
History of the Motion Picture II covers from 1945 to 1975, including extensive screening of classic films. Readings, screenings, and written assignments required. May be taken out of sequence.
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MS 192 - History of Film II
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MS 193: History of Film III
3.00 Credits
Sacred Heart University
This course covers the history of motion pictures from 1975 to the present, including extensive screening of classic and contemporary films. Readings, screenings, and written assignments required. May be taken out of sequence.
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MS 193 - History of Film III
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MS 195: History of Broadcasting
3.00 Credits
Sacred Heart University
Explores the history of radio and television broadcasting, including financing of research, technological developments, regulation, structure of genres, the social context and values of programs, legal and political implications of national and international broadcasting and the effect on cultural identity and national sovereignty.
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MS 195 - History of Broadcasting
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MS 197: History of Journalism
3.00 Credits
Sacred Heart University
Investigates the social history of American journalism from the penny press to the World Wide Web, including technological developments in news gathering and delivery, regulation and consolidation of the press, social and political implications of coverage, effects of changes in literacy and society, comparisons with other models and trends toward globalization.
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MS 197 - History of Journalism
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MS 198: History of Advertising and Public Relations
3.00 Credits
Sacred Heart University
Provides a critical overview of the history, purpose, and various methods related to advertising and public relations. Students analyze the semantic and syntactic properties of ads and public relations campaigns from the consumer point of view with special emphasis on how they communicate persuasively. Readings, screenings, and written assignments required.
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MS 198 - History of Advertising and Public Relations
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MS 200: Mass Media: Special Subjects
3.00 Credits
Sacred Heart University
An opportunity to study current communications topics revolving around the effects of mass media on individuals, communities and countries. Subjects are determined by their topical interest and importance. Course title is shown on the student's transcript. Consult current course schedule for available topics.
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MS 200 - Mass Media: Special Subjects
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