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Course Criteria
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3.00 Credits
Addresses real numbers, cardinality, metric spaces, convergence, topology, continuity and differentiability. Prerequisites: C or better in MA 301 and Senior standing
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3.00 Credits
Examines the algebra and geometry of complex numbers, analytic functions, integration, Taylor and Laurent series, contour integration, analytic continuation and conformal mappings. Prerequisite: Senior standing
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3.00 Credits
Capstone course for the mathematics major. Each student works on a research project leading to an oral presentation and the writing of a formal paper. Prerequisite: Senior standing
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3.00 Credits
Investigates the components of the marketing mix. A managerial approach is employed and case studies supplement each area of exploration. Topics include: customer behavior, product policy, channels of distribution, advertising and promotion, price policy, marketing programs and the legal aspects of marketing.
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3.00 Credits
Analyzes advertising from the managerial viewpoint of its relationship within the marketing mix. Examines social and economic aspects of advertis- ing, practices and issues, analysis of media, the communications function, creative aspects including art and copy, and measures of effectiveness. Prerequisite: MK 261
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3.00 Credits
Studies history and development of the retail function and its relationship to the wholesaler and manufacturer. Topics include: store management, the buying function, elements of style and fashion, pricing policies, customer relations, store location and sources of supply. Examines retail mathematics including markup, markdown and turnover. Prerequisite: MK 261
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3.00 Credits
Provides a broad-based understanding of the challenges, opportunities and problems associated with international marketing. Emphasis is on understanding other cultures and current events and how they affect international marketing. Classroom work is supplemented with case studies, current readings, videos and speakers who are active in the field. Prerequisite: MK 261
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3.00 Credits
Explores various fields of knowledge necessary to understand marketing behavior. Materials from psychology, sociology, cultural anthropology and history are used in conjunction with marketing problems. Examines consumers in terms of both individual and group buying behavior patterns; the consumer's process of arriving at buying decisions is appraised at both the retail and non-retail levels. Prerequisite: MK 261
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3.00 Credits
Reviews marketing and consumer law. Discussion of contract law and the law of sales (Article 2 of the Uniform Commercial Code). Topics include: sales practices, product liability, pricing, consumer credit, patents, copyrights and trademarks.
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3.00 Credits
Designates new or occasional courses that may or may not become part of the department's permanent offerings. Courses capitalize on a timely topic, a faculty member's particular interest, an experimental alternative to existing courses, etc. Prerequisites are established by the department as appropriate for the specific course. Course title is shown on the student's transcript. Prerequisite: MK 261 or permission of instructor.
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