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Course Criteria
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3.00 Credits
The major elements of retail management and merchandising are introduced. Topics covered are inventory planning, acquisition and control; pricing, sales volume and profit; promotional activities; and store management, including operations, as well as retail mathematics: markup, markdown, turnover, etc. Prerequisite: MK 201; Every Year, Fall
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3.00 Credits
This course examines how marketing principles are applied to the management of service business, including health organizations. Topics include: definition of services, services as products, managing the service encounter, buyer behavior and customer relations, service quality, marketing and human resources management, service accessibility, pricing of services, promotion of services, and international marketing of services. Prerequisite: MK 201; Every Year, Spring
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3.00 Credits
Students learn to understand and satisfy marketing managers' information needs: demand potential, competition, regulations and accepted procedures in relevant business/geographic areas. The course covers research design, quantitative and qualitative data collection, data analysis and implications of results.Written/oral reports are expected. This methodological course assumes a basic understanding of marketing in a global environment. Prerequisites: EC 271, MK 201; Every Year, Fall and Spring
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3.00 Credits
The study and application of skills required to sell products, services or ideas. Emphasis is on the development of an effective sales presentation focusing on the needs of the consumer or organization. The course stresses the importance of knowing the company and its products as well as the selling environment and customer. In addition, the issues involved in managing a sales force are addressed. These include sales planning and forecasting, selection, recruitment, training and compensation of salespeople and integration with other elements of the marketing mix. Prerequisite: MK 201; Every Year, Fall and Spring
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3.00 Credits
This capstone course is given from the point of view of top marketing executives, who are responsible for integrating marketing activities. Instructional methods such as case analyses, live cases, group projects and simulations may be used. Prerequisite: MK 201; Every Year, Fall and Spring
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3.00 Credits
This course covers the evolution of modern management and business. It examines how other institutions such as government and labor unions have affected business activity and how attitudes toward American business have changed during that history. The course uses the case method with class discussions, films and an independent research paper. Prerequisites: AC 102, MK 201, IB 201, FIN 201, MG 210, MG 211; Every Other Year
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3.00 Credits
This internship in marketing must be approved by the department chair and the dean in accordance with school regulations. Junior/senior status is required. This course is graded on a pass/fail basis. Prerequisite: MK 201; Every Year, All
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3.00 Credits
This course is designed for students who wish to participate in the national advertising competition administered by the American Advertising Federation (AAF). Areas covered include marketing situation analysis, media planning, public relations and creative development as part of a complete campaign for a well-known product or service. Prerequisite: MK 201; Every Year, Spring Courses offered as needed
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3.00 Credits
This course introduces students to the structure, function and social impact of the communications media. Individual media industries are examined in terms of their historical development and the ways they inform, entertain and influence media consumers. The course also surveys issues related to media ownership, regulation, ethics and globalization. Every Year, Fall and Spring
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3.00 Credits
This course introduces students to the structure, function and social impact of the communications media. Individual media industries are examined in terms of their historical development and the ways they inform, entertain and influence media consumers. The course also surveys issues related to media ownership, regulation, ethics, diversity and globalization. Open to students enrolled in the University honors program. Every Year, Fall and Spring
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