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  • MKT 311: International Marketing

    3.00 Credits
    Post University

    This course is an introduction to the problems associated with managing marketing operations in international companies. It introduces students to organization, principles, policies, procedures, ethics, and techniques used in efficient and effective marketing of products and supplies by business and industry in international marketing. It provides students with concepts and ideas for solving business problems dealing with international marketing. Prerequisites: MKT101; MGT 105; IBA 301 recommended.
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  • MKT 315: Marketing Management

    3.00 Credits
    Post University

    This course helps students conceptualize the strategic planning process as it relates to the primary determinants of sales and profits. It also helps the student understand in depth the business and ethical problems a marketing manager faces in a global marketing environment, and suggests various alternative solutions to these problems. Prerequisites: MKT101, MGT105.
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  • MKT 320: Sales Management

    3.00 Credits
    Post University

    This course covers management of sales personnel; sales department organization; selection, training, and compensation plans; sales territories; motivation of sales personnel; quotas and budgets; measurements of sales effectiveness; sales forecasting; analysis of the selling function as related to consumer and industrial markets. The course includes a study of the principles of sales management with emphasis on actual situations using the case method. Prerequisite: MKT101, MKT203 is recommended.
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  • MKT 342: Marketing Research

    3.00 Credits
    Post University

    This course discusses various tools and techniques used by managers of marketing research. Topics covered include developing the research study, selecting a sample, focus interviewing, questionnaire design, data collection, controlling the field force, validating results, and drafting the final report. Students also learn basic statistical analysis of research findings. Prerequisites: MAT220; MKT101.
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  • MKT 401: Topics in Marketing

    3.00 Credits
    Post University

    This course allows students to study an approved subject and to prepare a substantial paper as agreed between each student with the faculty. Class meets to discuss current topics directly related to marketing. Course includes careful instructor monitoring of project progress via meetings with students and may include foreign travel. Prerequisite: MKT101.
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  • MKT 404: Consumer Behavior

    3.00 Credits
    Post University

    This course examines marketing from the point of view of key behavioral science concepts, relevant consumer research, and practical marketing applications. The course also analyzes motivation, personality, perception, learning, attitude formation, and the importance of group dynamics, social class, and culture on behavior in the marketplace. Prerequisite: MKT101.
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  • MKT 460: Internship in Retailing/ Marketing

    3.00 - 6.00 Credits
    Post University

    This course provides students with practical experience in a marketing or retailing setting. Students are required to spend 15 hours per semester in seminar meetings and work in a retail or manufacturing company, or other marketing setting for at least 90 hours per semester. Prerequisite: MKT101, and permission of the instructor.
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  • MUS 101: Music Appreciation

    3.00 Credits
    Post University

    This course is designed for students with no previous training in Western classical music. It provides a foundation for intelligent and appreciative listening of music through an understanding of the ways in which music is put together and the characteristics of various musical styles. Recordings from all forms of music, as well as videotaped performances, are played during class periods. Attendance at live performances is highly recommended.
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  • MUS 110: Chorus

    2.00 Credits
    Post University

    This course is designed to upgrade vocal music reading skills with emphasis on group experience and is designed to investigate musical elements through preparation of vocal music for eventual performance.
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  • MUS 111: Instrumental Ensemble

    1.00 Credits
    Post University

    This course is designed to upgrade instrumental music reading skills through chamber ensemble coaching (solos, duos, trios, etc., to a chamber orchestra). It is designed to investigate musical elements such as rhythm, melody, etc. through preparation of instrumental music, including accompaniment for performance. Studio fee required. Prerequisite: Interview and audition with the music director.
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