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Course Criteria
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1.00 - 3.00 Credits
This course offers the opportunity to do independent research in Management under the direction of a faculty mentor. Prerequisite: Senior standing in the Management program.
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3.00 Credits
This course provides an opportunity for students to do in-depth research on a topic of individual interest in management. The seminar format facilitates an exchange of ideas among the participants in the selection, development, and discussion of each topic. Frequent meetings between students and instructor serve to focus and to direct the effort of each student. Prerequisite: Senior standing in the Management program.
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3.00 Credits
This course examines the basic marketing principles practiced by modern organizations including product development, distribution, promotion, and pricing. It is the foundation course for upper-level marketing courses.
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3.00 Credits
This course examines specific modern retail establishments as an introduction to the principles and methods of retailing. Emphasis is on types and functions of selling institutions in the U.S. and other countries,operation of retail institutions, buying and the ethics of buyer/seller relationships, budgeting, pricing, unit control, sales promotion, and store image. Prerequisite: MKT101.
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3.00 Credits
This course examines basic principles, methods, and techniques of selling. Students learn formalized sales procedures and practice these skills using individual sales demonstrations and/or sales presentations. Also covered are verbal and non-verbal sales cues, the psychology of selling, sales strategies, and specialized selling situations. Prerequisite: MKT101.
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3.00 Credits
This is an introductory course dealing with the theories, methods, and practices of modern advertising including regulations and ethics. The course gives the student hands-on experience producing advertising campaigns including graphics and media selection. Prerequisite: MKT101.
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3.00 Credits
This course offers an overview of marketing as it applies to raw material suppliers, manufacturers, and middlemen. This includes industrial demand, marketing intelligence systems, product and service components, channels of distribution, pricing, promotion, and control. Prerequisite: MKT101.
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3.00 Credits
This course goes beyond advertising theory and teaches the mechanics behind print and broadcast media. The course integrates the functions of copy writing, layout, design, and artwork. It develops an understanding of the advertising department within a company as well as the resources available from an outside advertising agency. Prerequisite: MKT204.
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3.00 Credits
This course examines the impact of the Internet on business and how it has expanded a firm's ability to customize its product and service offerings to levels not attainable in the past. This course will also define the different capabilities that the Internet and World Wide Web have enabled marketers to utilize. Students will revisit the basic tenets of marketing and assess the impact of the Internet on these basic principles. The course will address the benefits as well as the limitations of Internet marketing.
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3.00 Credits
This course deals with the theories, methods, practices, and ethics of direct marketing. The course distinguishes direct marketing from general marketing with emphasis on the integration of both. Application of analytical and computerized techniques is covered via individual projects. Prerequisite: MKT101, MKT204 is recommended.
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