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MKTG 7305: Qualitative and Survey Research Methods in Business
3.00 Credits
University of Colorado Boulder
Detailed exposure to qualitative and survey research methods in business. Qualitative methods include participant observation, depth interviews, focus-group interviews and ethnography. Survey methods include measurement theory, survey design and sampling, survey implementation, data analysis, and substantive interpretation.
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MKTG 7305 - Qualitative and Survey Research Methods in Business
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MKTG 7310: Design and Analysis of Experiments in Business
3.00 Credits
University of Colorado Boulder
Detailed exposure to experimental research methods for business applications. Emphasizes the choice of design options, data collection methods, statistical analysis, and substantive interpretation of experimental results.
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MKTG 7310 - Design and Analysis of Experiments in Business
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MKTG 7400: Doctoral Seminar:Channels of Distribution
2.00 Credits
University of Colorado Boulder
Study of marketing literature in channels of distribution. Includes topics of channel structure, channel power, channel conflict and leadership, physical distribution systems, and regulation.
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MKTG 7400 - Doctoral Seminar:Channels of Distribution
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MKTG 7500: Doctoral Seminar:Promotion
2.00 Credits
University of Colorado Boulder
Study of marketing literature dealing with advertising, selling, sales promotion, and sales management. Includes topics of advertising decision models, advertising effects, sales-force performance models, and promotion management.
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MKTG 7500 - Doctoral Seminar:Promotion
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MKTG 7600: Doctoral Seminar:Services Marketing
3.00 Credits
University of Colorado Boulder
Study of marketing literature dealing with services. Includes such topics as service management, theoretical issues in the study of services, and strategies in travel, tourism, recreation, and financial services industries.
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MKTG 7600 - Doctoral Seminar:Services Marketing
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MKTG 7800: Doctoral Proseminar:Marketing
3.00 Credits
University of Colorado Boulder
Provides marketing doctoral students with an orientation to the marketing field and introduces contemporary research perspectives and priorities. Students discuss papers that illustrate academic researchers' use of various disciplinary perspectives to address marketing problems and the range of theoretical and empirical methods used.
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MKTG 7800 - Doctoral Proseminar:Marketing
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MKTG 7805: Doctoral Seminar:Economic and Administrative Science Approaches to Research in Marketing
3.00 Credits
University of Colorado Boulder
Examines marketing management and consumer behavior issues from the vantage of economics and organizational theory. One segment of the course focuses on theoretical and empirical analysis of the means by which utility-maximizing consumers learn about consumption environment and respond to firms' marketing decisions. Another segment examines research on firms' competitive strategy and marketing mix decisions and explores how organizational sociological factors influence these decisions.
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MKTG 7805 - Doctoral Seminar:Economic and Administrative Science Approaches to Research in Marketing
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MKTG 7810: Doctoral Seminar:Psychological Approaches to Research in Marketing
3.00 Credits
University of Colorado Boulder
Examines the basic psychological processes that underlie common marketing phenomena. Topics include memory and judgment, persuasion, attitude-behavior consistency, information processing, automatic and controlled processes, learning, motivation and cognition, social judgment, and the role of affect and mood on judgment. Discusses topics in consumer behavior and marketing management contexts, in conjunction with related methodological issues.
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MKTG 7810 - Doctoral Seminar:Psychological Approaches to Research in Marketing
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MKTG 7815: Doctoral Seminar:Consumer and Managerial Decision Making in Marketing
3.00 Credits
University of Colorado Boulder
Examines judgment and decision making research pertinent to understanding how consumers and marketing managers make decisions. Uses economic models as a normative backdrop for examining research on decision heuristics, judgment and choice anomalies, and contingent decision behavior. Examines processes of causal judgment and inference and the influence of a variety of contextual factors (including time) on judgment and decision.
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MKTG 7815 - Doctoral Seminar:Consumer and Managerial Decision Making in Marketing
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MKTG 7820: Doctoral Seminar:Sociological and Anthropological Approaches to Research in Marketing
3.00 Credits
University of Colorado Boulder
Inquires into substantive and methodological issues concerning postmodern consumer research. Attains depth in a few areas while also providing a framework in which to situate other substreams of research. Uses ethnography, semiotics, literary analysis, and other interpretive methods to examine topics such as brand and store loyalty, atmospheric and shopping dynamics, creation of brand meanings, and other marketplace behaviors.
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MKTG 7820 - Doctoral Seminar:Sociological and Anthropological Approaches to Research in Marketing
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