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MKTG 4800: Marketing Policy and Strategies
3.00 Credits
University of Colorado Boulder
Capstone marketing course integrates and further develops what students have learned in other courses. Provides students with the insight and skills necessary to formulate and implement sound marketing strategies, product line management strategies, promotional and product/service communication strategies, and distribution strategies. Prereqs., MKTG 3250 and 3350 and two additional 4000-level marketing courses. Restricted to marketing majors with 87 hours completed.
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MKTG 4800 - Marketing Policy and Strategies
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MKTG 4810: Honors Seminar
3.00 Credits
University of Colorado Boulder
Social responsibilities of the business executive, business ethics, business-government relations, and business in literature. Open to seniors who have completed at least 30 semester hours of business courses with not less than a 3.30 GPA and have instructor consent. Prereq., BCOR 2050 or 2400.
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MKTG 4810 - Honors Seminar
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MKTG 4820: Special Topics in Marketing
3.00 Credits
University of Colorado Boulder
Offered irregularly. Provides opportunity for investigation into new frontiers in marketing.
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MKTG 4820 - Special Topics in Marketing
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MKTG 4900: Independent Study
1.00 - 6.00 Credits
University of Colorado Boulder
Intended only for exceptionally well qualified business seniors. Instructor and division chair consent required.
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MKTG 4900 - Independent Study
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MKTG 6900: Independent Study
1.00 - 3.00 Credits
University of Colorado Boulder
Requires consent of instructor under whose direction study is taken. Departmental form required.
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MKTG 6900 - Independent Study
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MKTG 6940: Master's Candidate
1.00 - 3.00 Credits
University of Colorado Boulder
Departmental form required.
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MKTG 6940 - Master's Candidate
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MKTG 6950: Master's Thesis
1.00 - 6.00 Credits
University of Colorado Boulder
Master's Thesis
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MKTG 6950 - Master's Thesis
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MKTG 7000: Seminar in Consumer Behavior
3.00 Credits
University of Colorado Boulder
Studies the nature and determinants of consumer buying behavior. In-depth investigation of contributions of behavioral sciences (especially psychology, sociology, and cultural anthropology) toward understanding consumer behavior. Influence of demographic factors, motivation, personality, culture, and purchasing behavior. Prereq., instructor consent.
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MKTG 7000 - Seminar in Consumer Behavior
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MKTG 7200: Experimental Research Methods in Marketing
3.00 Credits
University of Colorado Boulder
Provides a detailed exposure to the design of laboratory/field experiments and quasi-experiments for marketing and consumer research. Emphasizes the choice of design options, data collection methods, statistical analysis, and substantive interpretation of experimental results.
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MKTG 7200 - Experimental Research Methods in Marketing
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MKTG 7300: Multivariable Methods in Marketing Research
3.00 Credits
University of Colorado Boulder
Includes MANOVA designs, causal models, cluster analysis, discriminant function analysis, factor analysis, and latent structure analysis. Emphasizes computer applications. Prereqs., graduate courses in regression and MANOVA.
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MKTG 7300 - Multivariable Methods in Marketing Research
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