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JOUR 4543: Strategic Brand Management
3.00 Credits
University of Colorado Boulder
Examines the theory of branding: what brands are, how brands are created and measured, as well as strategies for managing brands and brand communication. Prereq., JOUR 3463. Restricted to ADVT, MKTG majors.
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JOUR 4552: Advanced Editing
1.00 - 3.00 Credits
University of Colorado Boulder
Highlights copy editing, headline writing, page designing, and news evaluating. Emphasizes day-to-day newsroom operations in a newsroom environment. Students edit the Campus Press.
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JOUR 4562: Electronic Journalism
3.00 Credits
University of Colorado Boulder
Involves studying and writing about existing electronic publications and online publishing policies. Teaches methods of electronic journalism from simple text to the more sophisticated graphics, photos, movies, and sound and text presentations. Same as JOUR 5562.
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JOUR 4602: Editorial and Opinion Writing
3.00 Credits
University of Colorado Boulder
Concentrates on several of the subjective areas of journalism. Emphasizes editorial writing, editorial pages, critics, and criticism of the performing arts. Same as JOUR 5602.
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JOUR 4614: Advanced Radio Practices
1.00 - 3.00 Credits
University of Colorado Boulder
Applies the theory of radio programming and production. Assignments include producing radio programming for radio stations in Colorado and weekly discussion-critique sessions. Prereq., JOUR 3614. Same as JOUR 5344.
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JOUR 4624: NewsTeam
3.00 Credits
University of Colorado Boulder
Students participate in "NewsTeam Boulder" a program broadcast live over the Boulder cable television system. Prereq., JOUR 4354. Restricted to senior BCNS majors. Same as JOUR 5624.
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JOUR 4634: Broadcast Projects
1.00 - 3.00 Credits
University of Colorado Boulder
Covers interpretation, preparation, and/or reporting in programs for broadcast media. Prepares radio or television documentaries and informational/entertainment programs. Prereqs., JOUR 3604 and 3644, or instructor consent.
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JOUR 4644: Electronic Media Management
3.00 Credits
University of Colorado Boulder
Analyzes station operations, public relations, personnel, financing, labor relations, and laws and regulations as well as the manager's ethical and social responsibilities. Same as JOUR 5644.
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JOUR 4651: Mass Communication Law
3.00 Credits
University of Colorado Boulder
Studies state and federal laws and court decisions that affect mass communication in order to develop knowledge of mass media rights and responsibilities and an understanding of the legal system.
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JOUR 4661: Newspaper Management
3.00 Credits
University of Colorado Boulder
Covers management and organization of newspapers, including an understanding of daily management considerations and what is involved in being an employee in today's newspaper environment. Same as JOUR 5661.
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