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JOUR 4341: Global Media Empires
3.00 Credits
University of Colorado Boulder
Examines the ownership of major media, the nature of advertising, the business process outsourcing the Internet enables, news and the entertainment content media provide. Presents an understanding of global/national/local tussles, embedded in history, economics, politics and culture.
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JOUR 4344: TV Documentary
3.00 Credits
University of Colorado Boulder
Designed to give advanced broadcast students the opportunity to create through research, writing, videotaping, and editing a long-form, nonfiction television program. Prereq., JOUR 3644. Same as JOUR 5344.
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JOUR 4354: TV Reporting
3.00 Credits
University of Colorado Boulder
Students learn basic broadcast reporting skills---where to find news and how to cover it, how to analyze and organize news stories. Skills are linked with advanced concepts of shooting and editing videotape in order to produce news stories on deadline. Prereqs., JOUR 3604 and 3644.
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JOUR 4403: Advertising Campaigns
4.00 Credits
University of Colorado Boulder
Discusses advanced copy and layout. Emphasizes planning integrated advertising campaigns for national and regional audiences. Prereq., JOUR 3463 or 3503. Restricted to ADVT and MKTG majors with a minimum of 85 hours.
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JOUR 4453: Advertising and Society
3.00 Credits
University of Colorado Boulder
Examines criticisms and contributions of advertising in society and the economy. Same as JOUR 5453.
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JOUR 4453 - Advertising and Society
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JOUR 4502: Reporting
3.00 Credits
University of Colorado Boulder
Involves writing news and features about actual events for publication under deadline pressure. Lab to be arranged. Prereqs., JOUR 3552 and 4002, and senior standing. Restricted to majors. Same as JOUR 5502.
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JOUR 4503: Advanced Creative Concepts
3.00 Credits
University of Colorado Boulder
Shows how to apply skills learned in JOUR 3503 to specific product areas. Learn how to extend a campaign idea across various media. Portfolios are developed with a range of products for a variety of print media venues. Prereqs., JOUR 3503 and 4513.
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JOUR 4513: Introduction to Art Direction
3.00 Credits
University of Colorado Boulder
Helps students strengthen their understanding of design and type. Emphasis is also placed on the visual imagination and helping students learn to use images to express their ideas. Prereqs., JOUR 3403, 3453 or instructor consent. Coreq., JOUR 3503.
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JOUR 4523: Portfolio
3.00 Credits
University of Colorado Boulder
Develop new campaigns; select, edit, and fine tune ideas with the most portfolio potential; and execute work on computer until each campaign has the finished quality of professional work. Students complete portfolios. Prereq., JOUR 4503 or instructor consent.
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JOUR 4533: Consumer Insights
3.00 Credits
University of Colorado Boulder
Uses qualitative research to understand how the world looks from the consumer's point of view. Prereqs., JOUR 3403, 3453. Restricted to ADVT, MKTG majors.
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