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JOUR 3453: Introduction to Creative Concepts
3.00 Credits
University of Colorado Boulder
Provides experience in creating advertising copy and layout and analyzing consumer and product appeals. Students prepare copy for various media: newspapers, magazines, radio, and television. Prereq., JOUR 2403. Restricted to ADVT and MKTG majors.
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JOUR 3453 - Introduction to Creative Concepts
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JOUR 3463: Advertising Media
3.00 Credits
University of Colorado Boulder
Studies media, markets, and audiences, and their relationships to advertising messages. Prereqs., JOUR 3403 and 3453. Restricted to ADVT/MKTG majors.
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JOUR 3463 - Advertising Media
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JOUR 3473: Advertising Research
3.00 Credits
University of Colorado Boulder
Introduces students to applied research methods and provides practice in using research in marketing and advertising decision making. Prereqs., JOUR 3403 and 3453. Restricted to junior/senior JOUR, MKTG and ADVT majors.
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JOUR 3473 - Advertising Research
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JOUR 3503: Intermediate Creative Concepts
3.00 Credits
University of Colorado Boulder
Provides experience in how to develop concepts large enough to be the basis of a multi-ad campaign. Learn how to give individual ads in each campaign a consistent look and tone. Prereq., JOUR 3403, 3453, and instructor consent.
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JOUR 3503 - Intermediate Creative Concepts
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JOUR 3552: News Editing
3.00 Credits
University of Colorado Boulder
Discusses principles and practice in copy editing and writing headlines for local and wire stories. Practice in page makeup, picture editing, and electronic editing. Prereq., JOUR 3001. Restricted to majors.
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JOUR 3552 - News Editing
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JOUR 3614: Radio Programming and Production
3.00 Credits
University of Colorado Boulder
Introduces audio console, microphones, turntables, tape recorders, tape editing, timing, and combo operation. Emphasizes applying the basic principles to professional production of radio programs.
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JOUR 3614 - Radio Programming and Production
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JOUR 3644: Principles of Broadcast Production
3.00 Credits
University of Colorado Boulder
Introduces the use of television equipment. Emphasizes applying the basic principles to professional program production. Prereq., JOUR 2601. Restricted to junior/senior BCPM/BCNS majors.
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JOUR 3644 - Principles of Broadcast Production
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JOUR 3674: Television Production
3.00 Credits
University of Colorado Boulder
Covers studio productions for "NewsTeam Boulder." Students also do field projects to sharpen their writing, video production, and editing skills. Prereq., JOUR 3644.
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JOUR 3674 - Television Production
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JOUR 3771: Mass Communication History
3.00 Credits
University of Colorado Boulder
Discusses major trends in the development of contemporary American journalism, its role in United States history, famous journalists, and foundations and evolution of freedom of the press. Prereq., junior or senior standing. May be limited to majors.
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JOUR 3771 - Mass Communication History
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JOUR 3902: Newspaper Practicum
1.00 - 3.00 Credits
University of Colorado Boulder
Gives students the opportunity to participate in news work on Campus Press. May be repeated up to 6 total credit hours.
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JOUR 3902 - Newspaper Practicum
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