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MNGT 347: Leadership and Quality Management
3.00 Credits
Vanguard University of Southern California
Prerequisite: MNGT 325. Explores the multifaceted world of leadership problemsolving and operations management together with their contemporary application. It focuses on the ongoing developments of analytical and strategic thinking and its relevance from a Quality Management perspective.
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MNGT 470: Special Topics
1.00 - 3.00 Credits
Vanguard University of Southern California
Prerequisite: Permission of instructor and Dean may be required. Study of a special topic in one of the fields of management. May be repeated for credit provided topics are dissimilar.
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MNGT 470 - Special Topics
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MRKT 322: Direct and Interactive Marketing
3.00 Credits
Vanguard University of Southern California
Prerequisite: MRKT 360; MRKT 369 recommended. Principles and strategies for direct and Internet marketing. Includes study of techniques and methodology for maximizing effectiveness of programs. Integrated with overall marketing plan development.
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MRKT 322 - Direct and Interactive Marketing
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MRKT 360: Principles of Marketing
3.00 Credits
Vanguard University of Southern California
Prerequisite: MATH 145C or MATH 265C; ACCT 220, BUSN 215 and BUSN 216 recommended. Studies marketing and marketing strategy from a managerial approach. It explores placing products and services in markets at a fair price while meeting customer expectations. The course builds upon the classical "four Ps"theory, and examines marketing's contemporary ideas and practices.
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MRKT 360 - Principles of Marketing
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MRKT 362: Advertising and Promotion
3.00 Credits
Vanguard University of Southern California
Prerequisite: MRKT 360; MRKT 369 recommended. Advertising and promotion principles and concepts. Includes practical application of textbook learning. Creative development of TV, radio and print advertising, and consumer promotions. Development of advertising, media, and promotion plans.
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MRKT 362 - Advertising and Promotion
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MRKT 365: Marketing Research
3.00 Credits
Vanguard University of Southern California
Prerequisite: MRKT 360; MATH 265C recommended. Develops the skills needed to conduct and apply research for marketing decision making. Problem formulation, secondary data, primary research, and fundamentals of analysis are covered.
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MRKT 365 - Marketing Research
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MRKT 366: Sales and Sales Management
3.00 Credits
Vanguard University of Southern California
Prerequisite: MRKT 360 and MNGT 325. Probes and identifies responses and conduct of potential consumers to the various stimuli generated in the media.
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MRKT 366 - Sales and Sales Management
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MRKT 367: Multinational Marketing
3.00 Credits
Vanguard University of Southern California
Prerequisite: MRKT 360. Models for delivery of international promotions are studied with an emphasis upon cross-cultural considerations and complications.
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MRKT 367 - Multinational Marketing
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MRKT 368: Retailing and Merchandising
3.00 Credits
Vanguard University of Southern California
Prerequisite: MRKT 360; MRKT 369 recommended. Focuses upon those distribution channels, promotional techniques, and customer relations unique to the retail industry. Special emphasis is directed toward individual development of marketing plans.
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MRKT 368 - Retailing and Merchandising
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MRKT 369: Consumer Behavior
3.00 Credits
Vanguard University of Southern California
Prerequisite: MRKT 360. Provides a usable understanding of current consumer behavior concepts and develops a background of knowledge that will enable the individual to apply these principles in marketing.
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MRKT 369 - Consumer Behavior
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