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Course Criteria
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5.00 Credits
This course puts the student in the role of being a prospective Sales or Marketing Manager. The objective is to provide the student with user-level knowledge of sales concepts and management methodologies necessary to effectively perform and manage the sales function. The format of the course enables the student to apply the use of these concepts in both selling consumer products and to high-tech, industrial direct selling. Project required. Prerequisite: MKTG 181 or 181S.
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5.00 Credits
Introduction to integrated marketing communications (IMC), this course provides a fundamental understanding of communication theory, marketing, branding, integrating marcom tactics, planning, and coordination of IMC programs. How traditional media including public relations, direct response, print advertising, collateral, sales support and trade shows is being integrated with the internet and technology that is changing how companies and organizations communicate, collaborate, interact, and influence outcomes with stakeholder and targeted publics is addressed. This course provides students with the skills necessary to plan, develop, execute, and coordinate an integrated marketing communications campaign. Project required. Prerequisite: MKTG 181 or 181S.
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5.00 Credits
Focuses on both quantitative and qualitative techniques associated with identifying, researching and analyzing new product opportunities. Exposes students to tools for designing, testing, and introducing profitable new products and services. Prerequisite: MKTG 181 or 181S.
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5.00 Credits
This overview demonstrates how business-to-business (B2B) marketing differs from business-to-consumer (B2C) marketing. Learn how to apply marketing principles and conceptual frameworks when business sells to business. Understand how such factors as demand, product, buyers, decision making, and relationships affect B2B marketing strategy. Business Practice Modules (BPM) delivered by leading industry practitioners expose students to current, real-life, functional practices. The role of the Internet in connecting, collaborating, interacting, online transactions and building relationships with targeted marketing segments is emphasized. Students will learn how leading Silicon Valley companies meet the challenges of marketing their products in todays global, Internet world. Project required. Prerequisite: MKTG 181 or 181S. (5 units)
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5.00 Credits
Occasional current and interdisciplinary courses offered on a one-time basis. May be taken only once in a program of study, even though different versions are offered under the same title. Prerequisites: MKTG 181 and current standing as a marketing major.
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1.00 - 5.00 Credits
Opportunity for upper-division students to work in local firms and complete a supervised academic project in that setting. Prerequisites: Declared marketing major, MKTG 181 or 181S, 182, and permission of faculty coordinator.
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4.00 Credits
Beginning course in a comprehensive theory sequence intended for music majors and minors, or students considering a degree in music; covers notation, scales, intervals, chords, rhythm, and meter. Prerequisite: None. Majors and minors with extensive theory background are recommended to take the Musicianship Placement Exam. Students with no keyboard experience are encouraged to take Keyboard Proficiency (MUSC 33).
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4.00 Credits
This continues the exploration of world music begun in Cultures and Ideas I, with a new focus on musics generated in modern atmospheres of intense political and cultural confrontation. Topics to be discussed include: music and racial segregation in South Africa and the Caribbean, music and totalitarianism in Nazi Germany and the Soviet Union, music and war in Ireland and the Balkans, and music and capitalist expansion in East Asia and Africa. In accordance with the learning objectives of the Cultures and Ideas II core requirement, we will consider how our own power/knowledge environment preconditions us to interpret musical texts in certain ways.
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4.00 Credits
As Chuck D of Public Enemy once said: rap both dictates and reflects. This course will examine the historical contexts and diasporic flows that have shaped (and been shaped by) one the most important cultural forms on the planet. We will examine the multicultural roots/routes of rap and hip hop from its West African bardic traditions to Caribbean and African American oral traditions; study the development of rap as a musical genre extending from soul, funk, and disco styles; analyze the musical and verbal traits of rap music as exemplary of an urban street/hip hop aesthetic; discuss its influence on musical technology (i.e. sampling) and cultural influences in the mainstream; investigate concepts of authenticity as well as philosophical and political ideologies; review controversies and debates concerning rap musics articulations of race, gender, and sexuality; and examine the global impact of hip hop culture. Musical examples and video documentaries will be used in conjunction with class lectures, discussion, and presentations by guest artists.
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1.00 Credits
This class is organized around the Music at Noon series of concerts and performances. The weekly series brings the opportunity to experience live performances of music from all parts of the world by artists of local, national, and international renown. Students are required to attend all performances?and write a reflective paper that summarizes their individual experience.
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