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COMS 332: Rhetorical Criticism
4.00 Credits
University of San Francisco
Prerequisite: CM - 202. This course explores methods for the critical analysis of rhetorical texts. Students study a number of theoretical approaches to rhetorical criticism and apply those theories in analyzing speeches, essays, images, and public spaces.
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COMS 332 - Rhetorical Criticism
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COMS 334: Rhetoric and Citizenship
4.00 Credits
University of San Francisco
This course inquires into citizenship as an everyday practice and political discourse in relation to public culture. It focuses on rhetorical theories of collective-world making and analysis of case studies in citizenship. Offered every Fall.
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COMS 334 - Rhetoric and Citizenship
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COMS 336: Rhetoric of Law
4.00 Credits
University of San Francisco
This course offers students both a theoretical understanding of the relationship between rhetoric and law, as well as the practical knowledge of how to read, engage and critique legal texts addressing a specific social problem or legal question. This is a Writing Intensive Course.
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COMS 336 - Rhetoric of Law
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COMS 340: Advertising Creative Strategy and Copy
4.00 Credits
University of San Francisco
Prerequisite: CM - 202. This course provides a practical understanding of the ad-making process with emphasis on a strategic approach to copywriting. Students learn to create effective communication strategies for specific audiences with the goal of forming or changing opinions and attitudes. Offered every Fall.
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COMS 340 - Advertising Creative Strategy and Copy
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COMS 341: Advertising Principles and Practice
4.00 Credits
University of San Francisco
Prerequisite: CM - 103 and a satisfied writing requirement in Core Area A: Foundations of Communication. This course surveys advertising as communication and examines its place in a free society where corporate rhetoric best serves the community when ethically sound. Areas covered: history, the modern marketplace, societal effects, best practices, creativity, communication, ad placement and critical evaluation.
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COMS 341 - Advertising Principles and Practice
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COMS 342: Advertising Presentations
4.00 Credits
University of San Francisco
Prerequisite: CM - 340. Offers a practical understanding of the communication dynamics of an advertising agency. Students create, write and present a comprehensive campaign for a real-world client, then enter their campaigns in the National Student Advertising Competition, where professionals in the advertising industry evaluate and provide valuable feedback on their work. Offered every Spring.
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COMS 342 - Advertising Presentations
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COMS 343: Advertising Planning and Placement
4.00 Credits
University of San Francisco
Prerequisite: CM - 103 and a satisfied writing requirement in Core Area A: Foundations of Communication. This course studies the placement of advertising as "communication," rather than merely creating "exposure" to a message as it relates to the advertising/marketing process. Topic areas covered include: terminology, research and analysis, resources and evaluation of placement as to ethics, audience and message.
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COMS 343 - Advertising Planning and Placement
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COMS 350: Nonverbal Communication
4.00 Credits
University of San Francisco
Prerequisites: CM - 203, CM - 205. Theoretical approaches and methods to study nonverbal communication. Focus on individual and cultural differences; functions by stage and type of social relationships. Offered every Fall.
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COMS 350 - Nonverbal Communication
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COMS 352: Health Communication
4.00 Credits
University of San Francisco
Prerequisite: CM - 204 or. This class examines communication's role in maintaining, creating, and promoting health. Some topics covered include: practitioner-patient communication, ethnicity and health, social support, gender and health, health campaigns, media and health, and health beliefs.
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COMS 352 - Health Communication
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COMS 356: Organizational Communication
4.00 Credits
University of San Francisco
Prerequisite: CM - 205. An analysis of the communication theories used to explore the complex structures and processes within organizational settings. Offered every Fall.
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COMS 356 - Organizational Communication
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