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BUS 363: Consumer Behavior
4.00 Credits
University of San Francisco
Prerequisite: BUS - 302 and Junior standing. A study of individual and group buying behavior with an emphasis on the consumer as the focal point of the economic system. An interdisciplinary approach drawing on insight from the behavioral sciences. Includes application to practical marketing situations.
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BUS 363 - Consumer Behavior
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BUS 364: Retail Management
4.00 Credits
University of San Francisco
Prerequisite: BUS - 302 and Junior standing. Managerial perspectives in retailing focusing on such topics as retailing strategies, merchandising, trade area analysis, personnel management, financing, pricing, promotion, and the legal environment.
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BUS 364 - Retail Management
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BUS 366: Customer Satisfaction
4.00 Credits
University of San Francisco
Prerequisite: BUS - 302 and Junior standing. This course explores the theoretical underpinnings of customer satisfaction, its importance in the marketplace and the process of delivering and maintaining desired levels of customer satisfaction. Particular attention is given to understanding the close links among the operations, human resource, and marketing functions and their effect on organization structure and customer satisfaction.
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BUS 366 - Customer Satisfaction
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BUS 369/469: Special Topics in Marketing
4.00 Credits
University of San Francisco
Prerequisite: BUS - 302 and Junior standing. Topical areas will be developed including service marketing and public policy in marketing. In-depth coverage of areas of special concern which give the marketer a better insight into the understanding of the broad field of marketing.
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BUS 369/469 - Special Topics in Marketing
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BUS 374: Technological Perspectives for Business
2.00 - 4.00 Credits
University of San Francisco
Prerequisite: Junior standing. In a forum which allows those aspiring to leadership roles in the use of technology in business to meet with the future users of that technology, the course will seek to develop: 1) sophistication about technology and its use; 2) build practical context for evolutionary use of technology, and 3) practice in the personal and organizational use of technology. The focus of the course will be on technological tools for the future which are available now in the telecommunications, computing and multimedia domains.
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BUS 374 - Technological Perspectives for Business
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BUS 375: Introduction to Entrepreneurship
2.00 Credits
University of San Francisco
Prerequisite: Junior standing. Introduce the personal implications and practical aspects of being an entrepreneur. Topics covered include: market and competitor analysis, legal and financial factors, venture financing, management issues, marketing and exit strategies.
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BUS 375 - Introduction to Entrepreneurship
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BUS 378: Family Business
4.00 Credits
University of San Francisco
Prerequisite: Sophomore standing. Understand family business as a social and economic entity and as a career option. Develop career planning skills and design a personalized career success plan that extends through and beyond college. Learn about family businesses and their growth and development.
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BUS 378 - Family Business
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BUS 381: Restaurant Management and Culinary Arts
2.00 Credits
University of San Francisco
Prerequisite: BUS - 283. An overview of the management functions in a restaurant, a survey of the major food groups, and the skills to analyze restaurant concepts.
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BUS 381 - Restaurant Management and Culinary Arts
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BUS 382: Restaurant Entrepreneurship and Culinary Arts
4.00 Credits
University of San Francisco
Prerequisite: BUS - 381 and Junior standing. Study of foodservice operations including site selection, market analysis, menu development, competition analysis, equipment selection, staffing requirements, financial analysis, and promotion and advertising through a semester-long entrepreneurial restaurant development project. Methods of cooking and food preparation techniques and systems.
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BUS 382 - Restaurant Entrepreneurship and Culinary Arts
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BUS 384: Hotel Operations and Service Management
4.00 Credits
University of San Francisco
Prerequisite: BUS - 283. Analysis of hotel operations, including: sales and marketing, human resources, accounting and finance, food and beverage, and rooms management. Study of systems and procedures necessary for successful hotel operations.
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BUS 384 - Hotel Operations and Service Management
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