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Course Criteria
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2.00 Credits
Prerequisites: BUS - 283, Hospitality Majors and Minors only. Course will survey the variety of events and process of bringing innovative conference and event ideas to reality. Learning activities include: event project life cycle, project management process, work breakdown structure, corporate event docuemtns, venue selection, event proposal preparation process, decision tree analysis, risk analysis process, contract management process, web event technology and event financial analysis.
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4.00 Credits
Prerequisite: RCOM - 110 and Junior standing. A survey of the cases and statutes that influence business and impact upon managerial decision-making. Topic focus is on legal systems, constitutional law, business crimes and torts, real, personal and intellectual property, with a major emphasis on contract law.
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4.00 Credits
Prerequisites: ECONUG - 101, ECONUG - 102, MATH - 106, BUS - 201, BUS - 202 and Junior standing. This course introduces fundamental marketing concepts and theories, and demonstrates their applications and practices. Topics include market and competitive analysis, market segmentation and targeting, product positioning, brand and product management, pricing issues, advertising and promotion campaigns, and channels of distribution. Cases and projects are used to highlight these topics, illustrate marketing concepts and theories in practices, and allow students to apply them in real company situations.
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4.00 Credits
Prerequisite: RCOM - 120 and Sophomore standing. Covers the theory and practice of management and organizational dynamics with emphasis on meeting the challenges of a changing work place environment. Topics include: the managerial functions of planning, organizing, staffing, leading and controlling and the study of personal and group behavior in organizations. Course themes are: diversity in the work place, globalization, ethics and social responsiveness, changing technology and effective management of these challenges.
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4.00 Credits
Prerequisites: BUS - 201, ECONUG - 101, ECONUG - 102, MATH - 106 and Sophomore standing. Description of the role of finance in the organization and operation of the firm, including an overview of the global economic and financial environment. The focus of the course will be on value: addressing value creation, real asset and financial asset valuation, and sources of financing. Students will analyze financial statement information, cash flow forecasts, and financing projections to recommend value-creating decisions.
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4.00 Credits
Prerequisites: BUS - 201, BUS - 202, BUS - 204 and Junior standing. A study of production systems in organizations. Intergration of human, technical, and information systems as parts of the process of the creation and distribution of goods and services. Supply chain management, process design, project management, quality control, information and work force management.
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4.00 Credits
Prerequisite: BUS - 301 and Junior standing. A continuation of analysis of the cases and statutes that affect the business enterprise. Topics include agency, partnerships, corporations, securities, commercial transactions, franchises, international business transactions, professional liability, and the law of wills, trusts and estates.
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4.00 Credits
Prerequisite: Junior standing. This course offers an introduction to the study of business and organizational ethics at the upper-division level. Although the material will focus on contemporary literature in business and organizational ethics, a key objective of the course will be to encourage personal engagement with, and independent critical thinking about, topics in business and organizational ethics through a living dialogue with themes from the venerable philosophical and theological traditions of ethics that students encounter in their other courses in the university's core curriculum.
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4.00 Credits
Prerequisite: Junior standing. This course provides a managerial perspective on legal aspects of employment relationships not subject to collective bargaining agreements. The emphasis is upon the managerial implications of legal standards that set the boundaries for the employment relationship. Topics include employment discrimination by race, religion, ethnicity, gender, sexual orientation, age, marital status and disability, employment at-will, wrongful termination, pre-employment recruitment, screening and selection.
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4.00 Credits
Prerequisite: Junior standing. A practical and applied course, designed to cover a wide variety of legal topics pertinent to everyday life: small claims, personal injury, consumer law, residential law, bankruptcy, landlord-tenant law, copyright and patent law, and malpractice. Objectives include familiarizing students with the laws and court system so that they can function more effectively in their chosen professions and become more informed and legally wise citizens.
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