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Course Criteria
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3.00 Credits
This course examines brand management as it applies to sports and sport merchandising. Study includes the impact, desire, and profitability of branding; developing and executing a successful brand strategy; building, measuring, and managing brand equity; as well as leveraging the marketing mix to build a high-demand brand platform with a strong customer focus by integrating merchandise items with creative sponsorships. Lecture [3.00].
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3.00 Credits
This course introduces the student to the basic knowledge and skills necessary for managing or owning a small business. Topics include getting started, planning and managerial skills, inventory, finance, risk management, marketing, taxation, and community responsibility. Students will analyze a variety of cases. Lecture [3.00].
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3.00 Credits
This course introduces the student to the principles, functions, and tools of modern marketing practices. The interrelationship among product, price, promotion, and distribution decisions on the success of an organization is emphasized. The impact of the economic, competitive, socio-cultural, technological, and legal-regulatory forces in the marketing environment are explored. The similarities and differences in the marketing of goods, services, and ideas are considered. Lecture [3.00].
Prerequisite:
Prerequisite[s]: BUS- 101 or BUS-115.
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3.00 Credits
This course introduces the student to the global marketing environment and to the diverse factors which shape it. Topics of discussion include product, pricing, promotion, and distribution decisions as they relate to the international marketplace for goods and services. Lecture [3.00].
Prerequisite:
Prerequisite[s]: BUS-101.
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3.00 Credits
This course applies a marketing focus on the sports industry. Study includes target marketing and segmentation, sponsorship, promotions, events, and the creation of an optimum marketing mix for sport products. This course also examines the pricing dynamics of sport, sports franchising and managing controversial issues, for example, those surrounding celebrities. Lecture [3.00].
Prerequisite:
Prerequisite[s]: BUS-101.
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3.00 Credits
This course is an overview of the concepts and principles of business development and management. The use of case study analysis facilitates practical understanding and appreciation of business concepts. In addition, students gain further practical knowledge through the use of the Internet. The course provides a comprehensive perspective of ownership and management of a small business or new venture. Lecture [3.00].
Prerequisite:
Prerequisite[s]: BUS-101.
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3.00 Credits
This course introduces the student to the management process through which an organization utilizes human, financial, physical, information and entrepreneurial resources effectively and efficiently to accomplish the organization's objectives. The managerial functions of planning, organizing, staffing, communicating, leading, and controlling are explored within the context of a rapidly changing and increasingly diverse global society. The ethical implications of management decisions are emphasized. Lecture [3.00].
Prerequisite:
Prerequisite[s]: BUS-101 or BUS-115.
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3.00 Credits
This course examines procedures to be followed in supervising workers under applicable legal and contractual agreements. Techniques of hiring, training, evaluation, promotion, remedial action, and dismissal are examined. Special attention is devoted to relations with unions. Case studies are emphasized, and student participation is encouraged through role playing, visual aids, and personal projects. Lecture [3.00].
Prerequisite:
Prerequisite[s]: BUS-101 or BUS-115.
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3.00 Credits
This course explores the use of the Internet, World Wide Web, and online social networking on the marketing of goods, services, and ideas. Topics include identification of web-based marketing goals; selection of the appropriate Web-based marketing strategy; conducting primary and secondary marketing research; Web-design criteria; Web-based advertising techniques; and revenue streams. Students will develop and integrated Internet marketing plan, including development of a Web presence, for an organization. Lecture [3.00].
Prerequisite:
Prerequisite[s]: BUS-101 or BUS-115 or BUS- 170 or BUS-201.
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3.00 Credits
This course introduces the student to the complexities of the legal environment in the information age with a special focus on E-commerce. Topics covered include: basic contract law; current and future contract law for E-commerce; contracting and licensing software; torts and cybertorts; privacy and government regulations; intellectual property laws including patents, trade secrets, copyrights and trademarks; and Internet agreements. Students will review and analyze actual cases. Lecture [3.00].
Prerequisite:
Prerequisite[s]: [BUS-101 or BUS-170] and INF-163.
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