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Course Criteria
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3.00 Credits
Effective Selling presents current theories and practices for salespersons of consumer and industrial goods and services. Topics include: evaluation of customer needs, importance of product data, buying motives, the development of sales presentations, personal qualifications of the salesperson and career opportunities. Lecture [3.00].
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3.00 Credits
This course covers the key critical success factors and business concepts serving as the foundation of the fastest growing segment of the overall total retailing area. The course covers the unique approaches of B2B, B2C, and C2B organizations. Web hosting alternatives, search engine optimization, legal/ethical considerations, and supply chain factors are emphasized for their importance. Lecture [3.00].
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3.00 Credits
This course covers the basic concepts and processes in distributing goods and services within a supply chain environment. The course covers trends in globalization, technology, and supply/demand planning. Specific topics include demand forecasting, collaborative planning procurement, inventory fundamentals, transportation alternatives, warehousing logistics, materials handling, and packaging. The course also addresses strategic and operational aspects of transport management, information systems architecture, e-Commerce, and third party logistics. Lecture [3.00].
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3.00 Credits
This course is designed to introduce the student to health care delivery systems around the world and to apply management principles to the medical industry. Topics covered in this course are health care delivery systems, finance, management models, collective bargaining, budgets, marketing strategies, and leadership. Lecture [3.00].
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3.00 Credits
This course examines the principles, techniques, and administration of the not-for-profit sector. Topics include the history, missions, and distinctions of nonprofits, as well as their governance, funding and development, financial framework, accountability, management, marketing, as well as their relationships with government and profit sectors. Lecture [3.00].
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3.00 Credits
This course examines the requirements to launch and conduct a viable fundraising program for a nonprofit organization. Emphasis is placed on matching organizational needs and programs to available funding resources. Topics include the search for funding, writing effective funding proposals and solicitation letters, the nature and requirements of grant writing for nonprofits, and grant management. Lecture [3.00].
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3.00 Credits
This course is a study that examines the principles, techniques, and art of fundraising within the not-for-profit sector. Topics include the funding and development, technology choices, legal and ethical issues of nonprofits, financial framework, accountability, and relationships with donors. Lecture [3.00].
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3.00 Credits
This course provides the student with the fundamental principles of the publishing industry. Topics include the industry's organizational structure and subdivisions, operations management, the economics of publishing, technological impacts on publishing, global publishing using electronic resources, legal considerations and standardization, producers, suppliers, and transportation logistics. Lecture [3.00].
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3.00 Credits
This course is designed to provide the student with both the theory and application of social networking as it relates to the field of business. Topics include the social media as a marketing tool, using social networking for customer tracking and data analysis, establishing media entries and presence for effective advertising, gauging customer satisfaction by surveys, pages and BLOGs, establishing and maintaining customer loyalty, and building an electronic newsletter. Lecture [2.00], Laboratory [2.00].
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3.00 Credits
This course will provide the information and tools needed to meet the needs and expectations of meeting and event participants in an ever-changing profession and conceptual age, with content relevant to the required daily activities and decisions. Lecture [3.00].
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