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ADVT 240: Advertising Workshop
2.00 Credits
Otis College of Art and Design
This course introduces students to the world of advertising. Students experience the intersection and difference between graphic design and advertising. They look at some famous ad campaigns to learn why they were successful and how they affected American culture. Art director/copywriter guest speakers along with field trips to some of the most well known and award winning ad agencies in the LA area are scheduled. Students discover what it is to work in an agency environment with real advertising assignments.
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ADVT 240 - Advertising Workshop
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ADVT 241: Deep Brand Dive
2.00 Credits
Otis College of Art and Design
This course is designed to help broaden the students' exposure to strategy and high-level advertising issues. It will look at the demographic, psychographic and attitudinal behavior of the consumer. The class provides a context for how the creative team can think about what came before the creative brief when considering directions and options.
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ADVT 241 - Deep Brand Dive
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ADVT 302: Advertising and Art Direction I
2.00 Credits
Otis College of Art and Design
An exploration of advertising through projects that call for brand recognition and marketing strategies with an emphasis on defining and articulating compelling concepts. Students analyze advertising styles, develop concepts with "roughs," experiment with copy and practice their presentation skills. Prerequisite: COMD207/208 Communication Studio I/II.
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ADVT 302 - Advertising and Art Direction I
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ADVT 303: Advertising and Art Direction II
2.00 Credits
Otis College of Art and Design
An introduction to art direction with an emphasis on design execution, typography and layout leads to quality portfolio development. This second semester course adds the 4th dimension of time to both advertising concepts through storyboarding and animatics and art direction through talent direction and commercial concepts. Prerequisite: ADVT300 Advertising and Art Direction I
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ADVT 303 - Advertising and Art Direction II
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ADVT 351: Copy Concepts in Advertising Writing
2.00 Credits
Otis College of Art and Design
Students work on developing and analyzing writing styles with an emphasis on the interactivity of image and text as experienced by varied and specific audiences. Students learn about editing as they begin to approach writing as a powerful tool of persuasion and entertainment.
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ADVT 351 - Copy Concepts in Advertising Writing
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ADVT 353: Ideation Boot Camp
2.00 Credits
Otis College of Art and Design
Students are taught new and unexpected ways to approach the process of creating ideas. Where do they come from? How do you develop abundant thinking? What exercises work and when? How do you know that it's a good idea? These and many other questions are addressed in this course.
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ADVT 353 - Ideation Boot Camp
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ADVT 355: Type and Image for Advertising
2.00 Credits
Otis College of Art and Design
This class focuses on creating synergy between photography and typography. Students develop the skills needed to be a competent Art Director on professional photo-shoots through a series of hands-on commercial photography exercises and then develop dynamic typographic solutions that compliment the photography and enhance the strategic communication goal.
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ADVT 355 - Type and Image for Advertising
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ADVT 400: Advertising and Art Direction III
2.00 Credits
Otis College of Art and Design
Students push their research, analytical and technical skills under the influence of advanced, in-depth instruction involving professional creative briefs to solve advertising and branding problems. Teamwork is essential as the students explore creative assignments ranging from individual print ads to complete campaigns, including television and interactive and convergent media. Prerequisite: Advertising and Art Direction II
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ADVT 400 - Advertising and Art Direction III
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ADVT 402: Advertising and Art Direction IV
2.00 Credits
Otis College of Art and Design
Elements of professional practice are incorporated into this threshold semester where students fine-tune their professional competencies in the areas of traditional portfolio development, web presentation and career focus through continued networking and investigation of agency structures and business practices. Lectures, agency visits and critiques complement this professional preparation.
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ADVT 402 - Advertising and Art Direction IV
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ADVT 403: Special Topics
2.00 Credits
Otis College of Art and Design
This advanced seminar provides an opportunity to focus on developing advertising and branding solutions related to provocative and timely subjects and themes. Conceived as a professional multidisciplinary studio, students work in a range of media, individually and collaboratively in teams, to produce quality portfolio pieces geared to their areas of professional interest.
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ADVT 403 - Special Topics
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