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Course Criteria
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4.50 Credits
(Prerequisites: COM 334 and COM 394) Examines the fundamental principles of communicating over the Internet to implement organizational objectives. Teaches use of the Internet as a marketing and persuasive medium. Students develop a new media communication campaign that includes traditional web sites, blogs, social networking sites, wikis, podcasts, videocasts, RSS, and widgets.
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4.50 Credits
(Prerequisites: COM 400 and 430A) Learners apply new tools and techniques to design, create, and implement interactive communication programs and campaigns. Offers hands-on production of content for Internet and Web 2.0 platforms, including blogs, wikis, sites, virtual identities, and objects, and incorporates user-generated content, and "word-of-web."
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4.50 Credits
(Prerequisites: Completion of seven 300-level core courses) Course examines the rhetoric and communication systems associated with current issues in communication. Analyzes the contextual, rhetorical, and communication systems that make an issue salient and contribute to its impact on society. Explores implications of technological changes on social, political, technological, economic, and global systems.
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1.50 - 4.50 Credits
(Prerequisite: Approval of Instructor and Department Chair) Individual study under direction of instructor. Requires prior approval of appropriate academic department.
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4.50 Credits
(Prerequisites: Completion of sixteen core courses) Students assemble and create materials necessary to produce an ePortfolio that demonstrates their research, analysis, strategic thinking, content production and campaign evaluation skills. The digital, web-based ePortfolio will demonstrate the student's experience and capabilities. The ePortfolio will be an asset in the search for post-graduation positions.
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4.50 Credits
Explores theory and practice of interpersonal communication in the workplace, focusing on the ability to communicate with others in professional interactions. Covers the development of interpersonal and professional relationships between people with different characteristics and backgrounds to provide learners with tools for encoding and decoding verbal, nonverbal, and mediated messages.
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4.50 Credits
Examines how organizations use different media channels - mass media, social media (blogs, social networks), personal media (cell phones, PDAs), and direct media (mail, email, telemarketing) - to disseminate messages. Covers selection of specific media to distribute messages, including costs, processes, content management, formatting, and mass personalization of messages.
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4.50 Credits
Covers IMC process for creating and fostering relationships with customers and publics through strategically controlling or influencing messages sent to and exchanged with these groups. Course teaches effective integration of an organization's marketing communication initiatives. Through case analysis, students learn how IMC has become critical to marketing efforts.
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4.50 Credits
Presents fundamentals of research underlying communication campaigns and programs. Covers qualitative and quantitative methodologies, secondary research, internal market intelligence, and data analysis. Offers practical experience with techniques to identify and reach audiences and publics and to track results of campaigns. Teaches research strategies to develop communications that fulfill organizational goals.
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4.50 Credits
Provides learners with principles and procedures for handling multiple stakeholders and publics under crisis conditions. Offers training to deal with media in less-than-optimal situations, when they may be faced with indifference or even hostility. Looks at case studies of strategies and tactics of organizations that have dealt with crises.
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