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Course Criteria
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4.50 Credits
(Prerequisites: ENG 101 and COM 100, COM 103, or 220) Examines communication technologies and their effects on society. Looks at the history of such systems: how they emerged, diffused, and evolved. Covers current systems, with an emphasis on how the Internet and other new platforms are changing media, education, business, and politics around the world.
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4.50 Credits
(Prerequisites: ENG 100/101) A critical examination of the media and power in modern democracies. Covers theories of democratic participation and media responsibility, as measured against contemporary practices around the world. Explores effects of television news, popular access to video and electronic technologies, and global electronic networks on contemporary political and cultural discourse.
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4.50 Credits
(Prerequisites: ENG 100/101) Introduces the evolution of storytelling from oral delivery, to written and interactive texts. Examines the consequences of this adaptation for culture, literature, science, politics, pedagogy and identity. Offers hands-on creation of online identities and texts using blogs, vlogs, chats, wikis, IM, and texting to publish their work on the Internet.
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4.50 Credits
(Prerequisites: ENG 101 and COM 100, COM 103, or 220) Teaches strategic writing and presentation for traditional and new media platforms. Exposes students to creating content that meets organizational objectives, applying communication theory, and persuasion techniques. Learners develop content for advertising, PR, and corporate communications, based on formative evaluation research to prepare effective communications.
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4.50 Credits
(Prerequisites: COM 354, COM 385, and COM 394) Course examines 21st Century mediated communication systems and technology. Theory and methods used in creating, shaping, encoding, and transmitting mediated messages for personal and professional communications will be examined. Software and skills for encoding mediated messages into text, graphics, audio, and video will be learned and practiced.
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4.50 Credits
(Prerequisites: COM 334 and COM 394) Presents advertising strategies for the successful development of integrated ad messages. Focuses on creative copywriting and art direction, analyzing clients, products, and audiences. Considers the challenges and rewards provided by advertising campaigns directed to increasingly diverse consumers and markets.
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4.50 Credits
(Prerequisites: COM 400 and COM 410A) Students create and present a complete advertising campaign and produce materials for multiple media platforms including print, broadcast, and digital media for interactive and Web 2.0 platforms. Provides hands-on experience presenting a creative plan to an interested audience, similar to working with clients.
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4.50 Credits
(Prerequisites: COM 334 and COM 394) Introduces the principles and strategies used by PR practitioners to plan and implement communication campaigns. Provides training in how to identify and reach audiences and to develop campaign plans, in traditional media and Internet and Web 2.0 venues, such as blogs, wikis, content sharing, and social networking sites.
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4.50 Credits
(Prerequisites: COM 400 and COM 420A) Teaches learners how to create and produce public relations campaign materials across media platforms. Covers all forms of hands-on production, including news releases, public service announcements, media alerts, newsletters, backgrounders, brochures, audio, video, and interactive content.
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4.50 Credits
(Prerequisite: ENG 334A) Advanced workshop that applies the principles covered in COM 103 and ENG 334A to technical presentations for non-technical audiences. Focuses on writing styles appropriate for user manuals and oral presentations. Offers training in platform skills, audiovisual techniques and strategies to present technical information to business managers, end-users and the public.
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