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Course Criteria
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4.50 Credits
(Prerequisite: MKT 602) An examination of principles and techniques of market research with emphasis on quantitative applications, this course focuses on defining organizational information needs and designing appropriate research methods to obtain information. It covers qualitative and quantitative research methodologies, secondary research, internal market intelligence systems, and data analysis.
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4.50 Credits
(Prerequisite: MKT 602) An analysis of marketing communications from business, social, economic, and political perspectives, this course provides an in-depth discussion of advertising and promotion as key tools in marketing new and established products. It examines advertising planning and management, research, creative development, media selection, direct response, and advertising agencies. Emphasis is on new media technologies and the growing use of alternative media in communicating with selected publics.
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4.50 Credits
(Prerequisites: MKT 602, MKT 620, MKT 631, MKT634) Students clarify research topics and identify data sources in preparation for the development, implementation and evaluation of a Marketing Plan for a product or service. Students will gather data and present their research in both written and oral form to faculty and classmates.
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4.50 Credits
(Prerequisite: MKT 602) This course that is developed on request from regional centers to serve specific regional educational and business needs. Potentially it covers topics such as telecommunications, computers, health care services, marketing communications, retail management, and/or industrial marketing.
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4.50 Credits
(Prerequisite: Placement Evaluation) An examination of advanced algebra techniques in the business setting, including linear systems, polynomials, exponential and logarithmic functions, as well as introduction to probability and statistics. The primary quantitative course required for MNS 407. (Students who have taken college algebra (MTH 215) within the last three years are exempt from this course.
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4.50 Credits
(Prerequisite: MNS 205) A survey of the fundamentals of management science. Emphasizes the concepts and mathematical techniques most useful in business and finance.
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4.50 Credits
An examination of the increasing complexity of business problem-solving confronting today's managers, this course covers the role statistics and forecasting play in the business decision-making process, as well as the principles and steps involved in planning and conducting business research. Within the context of this course, students propose to study a situation that exists within an organizational setting and identify a faculty research advisor with knowledge in the focus area.
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4.50 Credits
Focus on major corporate applications of information technology, learning how business decisions are facilitated by these applications, including information as a competitive resource, supply chain management, enterprise-wide systems, knowledge management, and data mining. Topics are addressed from a systems approach, emphasizing effective managerial use of such information systems.
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4.50 Credits
A content course covering fundamental movements and movement concepts, fitness and movement forms. Also addresses issues of childhood growth and development, motor learning, nutrition, basic principles of movement and strategies of injury prevention.
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4.50 Credits
This course serves as one of two placeholders for the BTSA experience, covering the first year of the experience. This course can only be taken when a school district does not offer the BTSA experience. Work in this course is geared to project-based/research.
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