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Course Criteria
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4.50 Credits
(Prerequisite: MKT 402A) A survey of effective advertising techniques in multiple media (virtual, visual, radio, television) and advertising campaign allocation methods.
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4.50 Credits
(Prerequisite: MKT 402A) An introduction to the mass, niche, and direct methods of marketing using a virtual platform including database, Internet, and interactive marketing techniques.
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4.50 Credits
(Prerequisite: MKT 402A) This course examines services marketing as distinct and separate from product marketing. Discussions focus on the theory and practice of designing and developing service marketing strategies for segmented populations. Emphasis is placed on positioning various types of services through added value and immediate response using technology to communicate effectively in a global market.
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4.50 Credits
(Prerequisite: MKT 402A) A discussion of the strategies and ideas for building a business in the global economy for the entrepreneurial business owner taking a hands on approach to managing a company. This course focuses on innovation and creativity, global thinking, service support, and the importance of the internet in developing marketing strategy in both large and small companies.
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4.50 Credits
(Prerequisite: MKT 402A) A study of the marketing dynamics of Not-For-Profit organizations in which multiple groups, often with conflicting goals and needs, must be simultaneously satisfied for organizational success. A particular emphasis is placed on the identification and attraction of funding sources in the community.
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4.50 Credits
(Prerequisite: MKT 402A and completion of 31.5 quarter units of upper-division core requirements) A synthesis of the marketing knowledge gained in the undergraduate program as expressed through a professional research- or internship experiencebased writing project overseen by a faculty member.
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4.50 Credits
An in-depth examination of marketing environments and the impact marketing activities have on organizational operations in competitive, global, multicultural business settings, the course discusses both domestic and international frameworks of the fundamental marketing functions of product, pricing, distribution, and promotion. It explores and analyzes modern marketing problems and solutions from conceptual, legal, and ethical perspectives. It explains marketing information systems and the use of advanced technologies in marketing decision making.
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4.50 Credits
(Prerequisite: MKT 602) An in-depth study of how psychological, sociological, and cultural variables influence buying behavior and marketing strategy development. It focuses on identifying the relevant behavioral variables in a given product purchase situation and determining how marketing strategy can be adapted to meet the ways in which consumers perceive, select, and buy. It uses advanced cases and a field study project.
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4.50 Credits
(Prerequisite: MKT 602) A study of strategic planning and organizing for international marketing, researching global markets, marketing consumer products, industrial products, and services in the world market, the course explores the international advertising and promotion effort, personal selling and personnel management, pricing, distribution systems, export trade mechanics and logistics, financial requirements for international marketing, and coordinating and controlling global operations. It also discusses the effect of trade agreements on international business.
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4.50 Credits
(Prerequisite: MKT 602) This course is a survey of all facets of sales management, including estimating sales potential and forecasting sales, manning territories, selecting, training, motivating, supervising and compensating the sales force, and interfacing with other company functions. Also covered are typical sales management problems and potential solutions.
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