[PORTALNAME]
Toggle menu
Home
Search
Search
Search Transfer Schools
Search for Course Equivalencies
Search for Exam Equivalencies
Search for Transfer Articulation Agreements
Search for Programs
Search for Courses
PA Bureau of CTE SOAR Programs
Transfer Student Center
Transfer Student Center
Adult Learners
Community College Students
High School Students
Traditional University Students
International Students
Military Learners and Veterans
About
About
Institutional information
Transfer FAQ
Register
Login
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
MKT 210: Intro to Consumer Behavior
4.50 Credits
National University
(Prerequisite: MKT 200) A study of the dynamics of human behavior and how it relates to the purchasing decision, this course provides a general view of the different factors that influence the consumer's decision-making including, personality, social groups, culture, values structure, perception and learning.
Share
MKT 210 - Intro to Consumer Behavior
Favorite
MKT 220: Intro to Personal Selling
4.50 Credits
National University
(Prerequisite: MKT 200) Overview of the elements of success in sales, including researching products and competitors, handling objections, making sales through in-person interviews or over the phone, identify different types of customers and how to sell best to each type, and selling to corporations
Share
MKT 220 - Intro to Personal Selling
Favorite
MKT 230: Basic Advertising Concepts
4.50 Credits
National University
(Prerequisite: MKT 200) Introduction to the principles of advertising where students learn how to select and use the various advertising media to meet specific marketing problems and opportunities. It encompasses an overview of radio, television, print media, outdoor advertising, and media budgets.
Share
MKT 230 - Basic Advertising Concepts
Favorite
MKT 402A: Marketing Fundamentals
4.50 Credits
National University
This course is the introduction to contemporary marketing theory and its application in the marketing implementation process. It places special focus on identifying market opportunity, product development, promotion planning, pricing decisions, and channels of distribution.
Share
MKT 402A - Marketing Fundamentals
Favorite
Show comparable courses
MKT 420: Principles of Consumer Behavior
4.50 Credits
National University
(Prerequisite: MKT 402A) A study of the dynamics of human behavior and how it relates to the purchase decision, the course provides an in-depth view of the many factors that influence the consumer's decision-making process including personality, social groups, culture, values structure, perception, and learning. Course material is related to market strategy development through lecture, case, and field study.
Share
MKT 420 - Principles of Consumer Behavior
Favorite
Show comparable courses
MKT 430: Introduction to Global Marketing
4.50 Credits
National University
(Prerequisite: MKT 402A) An introduction to the fundamentals of trade, finance, and investment in the international context, the course discusses the international monetary framework and foreign exchange in detail. It reviews theory and history of international trade, including exporting and importing, regional economic integration, and international marketing.
Share
MKT 430 - Introduction to Global Marketing
Favorite
Show comparable courses
MKT 434: Introduction to Market Research
4.50 Credits
National University
(Prerequisite: MKT 402A) A course that gives the student an overview and practical application of contemporary methods for gathering, analyzing, and preparing market research for use in marketing decision making. It focuses on defining organizational information needs and designing appropriate research methods to obtain it. Specific topic areas include qualitative and quantitative research methods, secondary research, internal market intelligence systems, and data analysis.
Share
MKT 434 - Introduction to Market Research
Favorite
Show comparable courses
MKT 440A: Sales Techniques and Methodology
4.50 Credits
National University
(Prerequisite: MKT 402A) A survey of the essential principles of salesmanship and selling techniques, the course includes the approach to non-manipulative selling and benefit identification. Also covered is how to identify the right market segment, prospect, and plan for personal selling. It introduces direct selling and provides exercises that enhance the direct selling process.
Share
MKT 440A - Sales Techniques and Methodology
Favorite
Show comparable courses
MKT 441: Channel and Value Networks
4.50 Credits
National University
(Prerequisite: MKT 402A) A study of all phases of management skills in the field of physical distribution with emphasis on customer service and international distribution strategies, the course covers distribution strategies for products and services. It pays specific attention to direct distribution (from manufacturing to retail), indirect distribution (agents, independent representatives, and VARs), and direct marketing (fulfillment centers).
Share
MKT 441 - Channel and Value Networks
Favorite
Show comparable courses
MKT 442A: Introduction to Public Relations
4.50 Credits
National University
(Prerequisite: MKT 402A) An exploration of the various methods for dealing with three of the most critical audiences for business information: investors, government agencies and the public.
Share
MKT 442A - Introduction to Public Relations
Favorite
Show comparable courses
First
Previous
101
102
103
104
105
Next
Last
Results Per Page:
10
20
30
40
50
Search Again
To find college, community college and university courses by keyword, enter some or all of the following, then select the Search button.
College:
(Type the name of a College, University, Exam, or Corporation)
Course Subject:
(For example: Accounting, Psychology)
Course Prefix and Number:
(For example: ACCT 101, where Course Prefix is ACCT, and Course Number is 101)
Course Title:
(For example: Introduction To Accounting)
Course Description:
(For example: Sine waves, Hemingway, or Impressionism)
Distance:
Within
5 miles
10 miles
25 miles
50 miles
100 miles
200 miles
of
Zip Code
Please enter a valid 5 or 9-digit Zip Code.
(For example: Find all institutions within 5 miles of the selected Zip Code)
State/Region:
Alabama
Alaska
American Samoa
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Federated States of Micronesia
Florida
Georgia
Guam
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Marshall Islands
Maryland
Massachusetts
Michigan
Minnesota
Minor Outlying Islands
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Northern Mariana Islands
Ohio
Oklahoma
Oregon
Palau
Pennsylvania
Puerto Rico
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virgin Islands
Virginia
Washington
West Virginia
Wisconsin
Wyoming
American Samoa
Guam
Northern Marianas Islands
Puerto Rico
Virgin Islands