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Course Criteria
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5.00 Credits
Introduction to law applicable to business. Social forces and the law; source of law; agencies for enforcement; and court systems and procedures. California law applicable to contracts, tort negligence, agency, and the Uniform Commercial Code. Contemporary Legal Issues. Five hours lecture. GE Area: Non-GE Applicable
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4.00 Credits
Law of sales, warranty and product liability, partnerships, corporations, personal property, and bailments. The Uniform Commercial Code as related to negotiable instruments and secured transactions, and creditor-debtor rights. Four hours lecture. GE Area: Non-GE Applicable
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4.00 Credits
Examination of the principles and functions of business and the objectives and operations of the corporate and small business managerial decision-making process; its relations to consumers and stakeholders and its global orientation. Includes focus on the economic, political, legal, social environments of business and corporate ethics and social responsibility. Four hours lecture. GE Area: Social & Behavioral Sciences
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1.00 Credits
Formerly: BUSI 54 A seminar in directed readings, discussions, and projects in business. Specific topics to be determined by the instructor. Prerequisite: Honors Institute participant. One hour lecture. GE Area: Non-GE Applicable
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4.00 Credits
Introduction to the global commercial community, theory and practice. Exploration of trade and development with the Pacific Rim, Eastern/Western Europe, Third World and developing nations. Major economic, social, political, cultural forces directing the competitive business environment. Examination of the full range of international commercial activities, marketing, logistics, research, risk analysis, and global corporate ethics and social responsibility. Advisory: Not open to students with credit in BIS 53. Four hours lecture. GE Area: Social & Behavioral Sciences
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4.00 Credits
Introduction to the relationship between advertising and society, and consumer and business. Analysis of markets and direction of advertising campaigns toward them. Selection of media. Evaluation and proper use of the creative aspects of advertising. Budgets. Actual creation of an advertising campaign. Advisory: Not open to students with credit in ADVT 57. Four hours lecture. GE Area: Non-GE Applicable
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4.00 Credits
Contemporary developments of international marketing functions, concepts and business activities that determine global customer demand for products and services. Advisory: Not open to students with credit in BIS 58. Four hours lecture. GE Area: Non-GE Applicable
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4.00 Credits
Contemporary marketing developments and applications relative to business activities that determine customer demand for products and services. Focus on market planning strategy, determining the right product, price, distribution and promotion elements and evaluating the results of effective marketing decision-making from both a marketer's and a consumer's perspective. Four hours lecture. GE Area: Non-GE Applicable
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3.00 Credits
Introduction to securities investment characteristics and rights. Portfolio building. Stock exchanges and over-the-counter markets. Investment banking and investment trusts. Financial statements, stock choice and selection, investment methods, technical market and stock analysis, financial planning, bond portfolios. Three hours lecture. GE Area: Non-GE Applicable
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3.00 Credits
The principles and techniques of selling ideas, products, services. Focus on persuasive activities, buying behavior, communication, ethics. Combines an emphasis on the art of selling with providing effective customer service. Three hours lecture. GE Area: Non-GE Applicable
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