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BUA 313: Teams in Organizations
3.00 Credits
Thomas More University
Prerequisite: BUA 301, 302. A focus on teams within organizations. Students will learn what makes a team effective, motivation techniques for diverse team members, successful conflict resolution, and time and meeting management. The course will be a seminar with emphasis on case studies.
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BUA 313 - Teams in Organizations
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BUA 315: Principles of Advertising
3.00 Credits
Thomas More University
Prerequisite: BUA 311. A course designed to familiarize students with advertising theory, terms, and techniques, including: the historical, social and economic aspects of advertising,; product name, image and buying motives, writing copy, photography, layout techniques, and use of advertising media and advertising testing.
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BUA 315 - Principles of Advertising
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BUA 316: Consumer Behavior
3.00 Credits
Thomas More University
Prerequisite: BUA 311; PSY 105 or SOC 105. An examination of the consumer from an economic and marketing viewpoint, with specific reference to motivation and decision-making aspects of that behavior.
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BUA 316 - Consumer Behavior
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BUA 317: Public Relations
3.00 Credits
Thomas More University
Recommended Prerequisite: BUA 311. Public relations will survey the tools and channels of communication available for developing the organization's image in the minds of the target publics. This course is recommended for students with good communications skills from any major.
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BUA 317 - Public Relations
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BUA 318: Salesmanship
3.00 Credits
Thomas More University
An examination of the principles of effective selling on a personal basis, with emphasis on preparation, the procedures for approaching the buyer, the presentation, and the closing. Case work and role playing are used.
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BUA 318 - Salesmanship
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BUA 319: Retail Management
3.00 Credits
Thomas More University
Prerequisite: BUA 311. The principles, practices, and problem-solving methods specific to the retail industry are examined. The management and marketing aspects of retailing are emphasized.
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BUA 319 - Retail Management
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BUA 321: Business Finance
3.00 Credits
Thomas More University
Prerequisite: ACC 102 or 210; BUA 241, 249 or 245; CIS 111; ECO 105 or 206. An examination of the principles, theory, and techniques of modern corporate financial management. Ratio analysis, working capital management, capital project evaluation, valuation, risk, and financial environment are covered.
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BUA 321 - Business Finance
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BUA 325: Investment Analysis
3.00 Credits
Thomas More University
An examination of the principles and practices of investing in stocks and bonds, with emphasis on the analysis of corporate financial statements to arrive at investment decisions. A background is also provided on banking institutions, investment companies and brokerage operations. Cross-listed as ECO 325.
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BUA 325 - Investment Analysis
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BUA 331: Operations Management
3.00 Credits
Thomas More University
Prerequisite: BUA 301 and 341 or 345. Students will study the methods for planning, scheduling, operating, and controlling the production process. Both service and manufacturing environments are considered.
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BUA 331 - Operations Management
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BUA 341: Quantitative Methods for Business
3.00 Credits
Thomas More University
Prerequisite: MAT 143 or BUA 241; BUA 249 or the equivalent. A course covering the modeling and analysis of problems in business and economics. Among the topics included are: linear programming, inventory models, queuing, PER/CPM, and forecasting.
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BUA 341 - Quantitative Methods for Business
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