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  • BUSMG 226: Group Dynamics and Leadership

    3.00 Credits
    Diablo Valley College

    3 .units .LR 54 hours lecture per term Emphasis .on .leadership .skills .and .better .understanding .of .group .processes .with .each .member .taking .part .in .a .series .of .group .experiences .which .enable .him .to .study .himself .and .the .group .of .which .he .is .a .part. .CSU .
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  • BUSMK 158: Selling

    3.00 Credits
    Diablo Valley College

    3 .units .SC 54 hours lecture per term Recommended: BUS 109; eligibility for ENGL 122 The .theory .and .practice .of .effective .selling .in .a .business .environment .with .emphasis .on .the .use .of .the .selling .process .in .promoting .and .distributing .products. .This .course .takes .a .skill-based .approach .to .the .discipline .of .professional .selling .by .allowing .students .to .apply .modern .selling .techniques .in .model .real-life .selling .situations. .CSU .
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  • BUSMK 255: Advertising

    3.00 Credits
    Diablo Valley College

    3 .units .SC 54 hours lecture per term Recommended: eligibility for ENGL 122 or equivalent A .study .of .the .historical, .social, .ethical, .economic, .and .regulatory .aspects .of .advertising. .The .subject .evaluates .advertising, .media, .and .creative .strategies .for .traditional .and .electronic .markets. .Topics .include .effects .of .consumer .behavior .patterns, .the .client-agency .relationship, .and .the .development .and .evaluation .of .advertising .campaigns. .CSU .
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  • BUSMK 256: Marketing

    3.00 Credits
    Diablo Valley College

    3 .units .SC 54 hours lecture per term Recommended: BUS 109 or equivalent; eligibility for ENGL 122 or equivalent Introduction .to .marketing .functions .involved .in .facilitating .the .exchange .of .goods .and .services. .Focus .on .the .analysis .of .markets: .assessment .of .the .marketing .environment; .formulation .of .marketing .strategy; .and .development .of .the .marketing .mix .variables .of .product, .price, .promotion, .and .distribution. .Ethical .issues .considered. .CSU .
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  • BUSMK 257: Applied Advertising and Promotion

    3.00 Credits
    Diablo Valley College

    3 .units .SC 54 hours lecture per term Recommended: BUSMK 255 or equivalent; eligibility for ENGL 122 or equivalent This .course .uses .advertising .and .promotional .tools .for .planning .and .coordinating .an .integrated .promotional .campaign. .Students .will .work .in .a .group .as .an .agency .with .one .client .to .apply .course .materials .to .a .client .business. .Groups .identify .the .target .audience, .set .the .communications .goals, .develop .the .promotional .strategies, .and .evaluate .the .results. .Emphasis .is .placed .upon .the .efficient .use .of .the .client's .resources .to .accomplish .communications .goals .through .an .effective .promotional .program. .CSU . Business .management
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  • BUSMK 298: Independent Study

    3.00 - 5.00 Credits
    Diablo Valley College

    5-3 .units .SC May be repeated three times Variable hours Prerequisite: submission of acceptable educational contract to department and instruction office; topics must extend study beyond courses offered An .opportunity .for .students .to .pursue .special .interests .under .direction .of .the .faculty. .CSU .
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  • CARER 120: Career Assessment

    1.00 Credits
    Diablo Valley College

    1 .unit .P/NP 18 hours lecture per term Note: testing fee required. Not intended for students who have completed CARER 110. This .course .is .designed .to .promote .self-awareness .through .the .administration .of .career .assessments, .discussion .and .interpretation .of .interests, .aptitude, .personality .and .values .assessments. .Various .career .assessment .inventories .will .be .used .as .a .starting .point .in .the .career .exploration .process. .Recommended .for .people .changing .careers .and/or .re-entering .the .workforce. .CSU ..
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  • CARER 130: Career and Major Exploration

    1.00 Credits
    Diablo Valley College

    1 .unit .P/NP 18 hours lecture per term Recommended: CARER 120 or equivalent Formerly CARER 160 This .course .is .designed .for .students .who .are .undecided .about .their .career .and/or .educational .goals. .It .includes .an .introduction .to .the .basic .career .planning .process .and .computerized .information .systems .that .aid .in .the .research .of .occupational .and .college .major .options. .CSU ..
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  • CARER 140: Job Search Strategies

    1.00 Credits
    Diablo Valley College

    1 .unit .P/NP 18 hours lecture per term This .course .prepares .students .for .the .employment .search .process .including .identification .of .goals .and .job .skills, .how .to .complete .an .application, .traditional .and .electronic .cover .letters .and .resumes, .interviewing .techniques, .job .market .research .and .overview .of .employee .and .employer .rights. .Students .will .identify .and .discuss .the .employability .skills .most .commonly .sought .by .employers. .CSU ..
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  • CARER 150: Topics in Careers

    3.00 - 4.00 Credits
    Diablo Valley College

    3-4 .units .SC May be repeated three times Variable hours This .course .is .designed .to .address .topics .in .career .and .job .search .related .subjects. .Specific .topics .will .be .announced .in .the .schedule .of .courses. .CSU ..
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