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Course Criteria
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5.00 Credits
Lecture, three hours; outside study, 12 hours. Preparation: completion of preparation for major courses. Open to nonmajors with consent of instructor. Historical and thematic examination of how design affects society from classical antiquity to 20th century in order to understand historically how each type and application of design related to sociological context in which it existed. Consideration of how various design practices and techniques related to each other. P/NP or letter grading.
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5.00 Credits
Lecture, three hours; outside study, 12 hours. Requisite: course 10. Survey of evolution of design for mass production from mid-19th century to 1930 in Western Europe and North America. Investigation of wide range of objects of design, including industrial and product design, with focus on graphic design as mirror of social, cultural, and technological ideas within broadly defined cultural context. Particular attention to topics such as designer's role in production of visual environment, development of design in context of other kinds of visual media, age-old question of art versus design, and many other arguments and theories that continue to echo through contemporary practice. P/NP or letter grading.
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5.00 Credits
Lecture, three hours; outside study, 12 hours. Enforced requisite: course 11A. Development of ideas and projects in design, with focus on graphic design primarily in U.S. from 1930 to 1990. Beginning with proposition that there is no one way to practice or analyze contemporary design, lectures focus on evolution of range of issues that include role of designer, practice of design, and consumption of design. Design as art, service, science, politics, and other definitions of practice - and investigation of physical realizations of those practices as way to understand pluralities of design today. P/NP or letter grading.
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5.00 Credits
Studio, six hours; outside study, nine hours. Enforced requisites: courses 25, 154A. Development of design research and strategy in areas of organization, culture, and identity. Study of how complex organizations are defined by their public identities and how those identities can be strategized and designed. Topics include following phases of brand identity development: research, brand strategy and planning, communication strategy, implementation guidelines, and design development of specific communication material in all appropriate media (Web, print, and environment). P/NP or letter grading.
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5.00 Credits
Studio, six hours; outside study, nine hours. Enforced requisite: course 28. Limited to majors. Introduction to computer programming within context of art and design. Exploration of conceptual space enabled by electronic media through exercises, presentations, discussions, and critiques. Weekly exercises balance concept and technique to reveal potential of computer as medium and tool. Experience with programming basics includes procedural and object- oriented programming, two- and three-dimensional graphics, file I/O, color models, and image processing. Letter grading.
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5.00 Credits
Studio, six hours; outside study, nine hours. Preparation: completion of preparation for major courses. Use of video technology (video systems, cameras, displays, editing, and storage) to integrate image, sound, time, and motion. Emphasis on expression, continuity, and sequential patterns for video communication. P/NP or letter grading.
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5.00 Credits
Studio, six hours; outside study, nine hours. Requisite: course 153A. Use of video technology to create digital short film from design perspective. Emphasis on design theories behind production design, lighting, staging, camera movement and positioning, editing, sound, and marketing. May be repeated once for credit. P/NP or letter grading.
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5.00 Credits
Studio, six hours; outside study, nine hours. Preparation: completion of preparation for major courses. Enforced requisite: course C101 or 104 or C106. Focus on relationship of type to content, image, and materials. Acquisition of knowledge of and sensitivity to typography in context of complex communication problems in print and digital media. Research, concept and content development, and articulation of methodology for visualization. P/NP or letter grading.
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5.00 Credits
Studio, six hours; outside study, nine hours. Enforced requisite: course 154A. Focus on creating compelling messages and appropriate communication strategies. Development of coherent verbal and visual systems, research, concept and content development, and articulation of methodology for visualization across various media. May be repeated once for credit. P/NP or letter grading.
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5.00 Credits
Studio, six hours; outside study, nine hours. Preparation: completion of preparation for major courses. Enforced requisites: courses C101 or 104 or C106, and 154A. Integration of print and digital information technology, with continued emphasis on fully integrating visual vocabulary with mastery of conceptual and creative procedures. P/NP or letter grading.
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