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Course Criteria
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4.00 Credits
Lecture, three hours. Interpretation of meaning of cultural texts, analysis of representation of particular groups, and consideration of how audiences provide their own meanings and uses to such texts, with focus on media in relation to issues of globalization, consumption, class, race, gender, youth, and sexuality. Letter grading.
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4.00 Credits
Lecture, four hours. Critical evaluation of television programming and scholarly research of new developments in television. Application of research findings by students to real-world contexts in course discussions, papers, and presentations. Letter grading.
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4.00 Credits
Lecture, three hours. Today's mass media are thriving business, central part of cultural identity, and vital component of democracy. How do these different and often conflicting functions determine content of mass media Examination of psychological dynamics of advertising, nature of entertainment and mass culture, practice of propaganda, and changing patterns of media ownership. Assessment of impact of mass media on individuals and social institutions. Letter grading.
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4.00 Credits
Lecture, three hours. Study of theory and practice of effective communication while modeling dynamics of real-life courtroom proceedings. Critical analysis, oral argument, and debate related to issues of morality and legal justice arising in famous criminal trials. Letter grading.
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4.00 Credits
Lecture, four hours. Dynamics of communication designed to influence human conduct; analysis of structure of persuasive discourse; integration of theoretical materials from relevant disciplines of humanities and social sciences. Letter grading.
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4.00 Credits
Lecture, four hours. Films often provide commentary about public issues. Examination of how films communicate to large audiences about history, society, and politics. Critical evaluation of these works to understand power and limitations of films as social persuasion. Letter grading.
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4.00 Credits
Lecture, four hours. Requisite: course 100. Survey of major classical and neoclassical treatises on rhetoric. Analysis of theories of Plato, Aristotle, Cicero, Quintilian, St. Augustine, Blair, Whately, Campbell, and other leading works in theory of rhetoric. P/NP or letter grading.
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4.00 Credits
Lecture, three hours. Rhetorical approach to study of U.S. popular culture. Examination, both at theoretical level and through specific case studies, of ways in which popular cultural texts perform rhetorically to influence political and social struggles shaping everyday life. How do particular artifacts or communicative texts constitute source for (re)negotiation of cultural meanings as well as greater understanding of ways language functions as vehicle for human action. Letter grading.
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5.00 Credits
Lecture, four hours; discussion/laboratory, one hour. Analysis of evolutionary psychology as basis for images selected by media portraying women and/or minorities in entertainment, advertising, and informational communication. Letter grading.
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5.00 Credits
Seminar, four hours. Marketing, advertising, and consumer behavior from viewpoint of evolutionary psychology and biology, including analysis of motives and patterns of consumption, current marketing strategies and marketing myths, and contents and effectiveness of advertising. Letter grading.
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