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Course Criteria
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4.00 Credits
Lecture-4 hours. Prerequisite: Economics 1A. For non-majors only. Nature of product marketing by the business firm. Customer-product relationships, pricing and demand; new product development and marketing strategy; promotion and advertising; product life cycles; the distribution system; manufacturing, wholesaling, retailing. Government regulation and restraints. (Not open for credit to students who have completed course 136.)-I. (I.)
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4.00 Credits
Lecture-3 hours; discussion-1 hour. Prerequisite:Economics 1A and 1B. Major issues encountered in emerging from international poverty, problems of growth and structural change, human welfare, population growth and health, labor markets and internal migration. Important issues of policy concerning international trade and industrialization. (Same course as Economics 115A.) GE credit: SocSci, Div.-I, II, III. (I, II, III.)
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4.00 Credits
Lecture-3 hours; discussion-1 hour. Prerequisite:Economics 1A and 1B. Macroeconomic issues of developing countries. Issues include problems in generating capital, conduct of monetary and fiscal policies, foreign aid and investment. Important issues of policy concerning international borrowing and external debt of developing countries. (Same course as Economics 115B.) GE credit: SocSci.-II, III. (II, III.)
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4.00 Credits
Lecture-4 hours. Prerequisite: Management 11A, 11B; course 18 recommended. Development and application of a framework to understand the tax effects of typical management decisions on both entities and their owners. Impacts that different methods of taxation have on business entities with emphasis on tax planning, using income and deduction strategies, retirement plans, and choice of business entity for tax minimization.-III. (III.)
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4.00 Credits
Lecture-3 hours; discussion-1 hour. Prerequisite:course 100A or the equivalent. Analytical treatment of historical and current economic problems and governmental policies influencing American agriculture. Uses of economic theory to develop historical and conceptual understanding of the economics of agriculture; how public policy influences the nature and performance of American agriculture. GE credit: SocSci.-III. (III.)
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4.00 Credits
Lecture-4 hours. Prerequisite: course 100A or consent of instructor. Analytical treatment of historical and current economic problems and governmental policies influencing agriculture. Uses of economic theory to develop historical and conceptual understanding of the economics of agriculture; how public policy influences the nature and performance of agriculture. Taught in Australia under the supervision of a UC Davis faculty member. Not open for credit to students who have completed course 120. Not offered every year.-Alston
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4.00 Credits
Lecture-3 hours; discussion-1 hour. Prerequisite:course 100A. The nature, function, organizational structure, and operation of agricultural markets; prices, costs, and margins; market information, regulation, and controls; cooperative marketing.-II. (II.)
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3.00 Credits
Lecture-3 hours. Prerequisite: Economics 1A. Study of cooperative business enterprise in the United States and elsewhere; economic theories of behavior, principles of operation, finance, decision-making, and taxation.-II. (II.)
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2.00 Credits
Lecture/discussion-2 hours. Prerequisite: upper division standing. Fundamental components required to develop a marketing plan. Appreciation of the concept of a marketing plan, appropriate research required, including the use of library and Internet, survey and interview instruments, government documents, market analysis, business proposition, action planning, financial evaluation and monitoring. (P/ NP grading only.)
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4.00 Credits
Lecture-4 hours. Prerequisite: course 100A; Statistics 103. Application of economic theory and statistics in the study of marketing. Marketing measurement and forecasting, market planning, market segmentation, determination of optimal product market mix, sales and cost analysis, conduct of marketing research, marketing models and systems.-II, III. (II, III.)
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